Let’s make brand magic.
My name is Kaye (so nice to meet you!) Entrepreneurs around the world hire me and my team to define & build their brands. We set the stage for their greatest life’s work.
My formal degree is in Marketing with a Psychology minor. Though, my true education comes from working with a variety of entrepreneurs like YOU. I’ve worked with public speakers from TEDx, writers with hot-selling books, and within a variety of industries – from real estate to coaching. I’ve worked with hundreds of brands and I’d love for you to be my next success story.
I help you evolve from a place of ambiguity and distraction to a place of aligned action. Your brand is so much more than design. We start by uncovering the psychology of your brand. We’ll use your beliefs, personality, and timeless archetypes to define your core message. Only then, we design.
Read on to see how we can work together…
After working together, you’ll feel clear and certain about your brand. You’ll attract more ideal clients who will connect with you on an emotional, gut level.
Cheers to Audacious Dreams
Let’s Transform Your Brand
The Clarity Code™ Brand Development
1-on-1 Strategy & Development
High-level service designed for entrepreneurs who are currently in business. The work we do together brings everything to the next level. Full brand development includes strategy, brand identity, and design.
- Four-month to ongoing collaboration
- Completely done-for-you
- End-to-end custom brand strategy & design
Growth was happening and I needed the growth to happen toward a specific path. After working together, I have a better focus and an understanding of why my brand exists and what it stands for. I was jumbled in my head but now there is more clarity. You are amazing at what you do. To be able to pull what my brand stands for from my brain and lay it all out in a document is actually astonishing.
Brand New Brand
Build Your Brand from Scratch
A step-by-step program for entrepreneurs who are building their brand from scratch (or need to rebrand or change direction.) I help you get your best ideas out of your head to launch your brand.
- Self-paced, lifetime-access program
- Group support and feedback
- Expert guidance towards brand clarity
Brandfluency Archetype Courses
Amplify Your Brand with your Archetype
For entrepreneurs in all stages of brand-building who want to enhance their brand. Learn the emotional language of your ideal clients through your brand archetype.
- Pick from 12 separate courses based on YOUR brand personality
- Learn how to use your brand archetype in your business
- Self-paced, DIY, 1.5 hours of video content with an implementation workbook
A Few Surprising Facts About Me…
I recently lived in Naples, Italy for 3 years. (Buongiorno!) Our family has moved 6 times in the last 10 years. (Hi! Hey y’all! Aloha!) For now, we call North Carolina home.
I’m “mama” to two amazing little ones. We’re in full-on mom mode here at the Putnam casa.
3rd Person Style
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world.
She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones.