Unlock Your Innate Advantage

Take the brand personality quiz that’s been taken 80,000+ times:

I help experts define their innate brand advantage to attract more clients online.

My Clarity Code™ process reveals your most powerful brand truth to attract your ideal clients on an unconscious, psychological level.

A strategic brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.

Over the last 15+ years (I started my first business at 16!) I’ve worked with over 500 brands. Today, I work with online entrepreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.

Meet Kaye

When you are craving focus or clarity, your brand strategy lights the way forward.

I’ll be your Magic Mirror on the wall.

Your North Star in the sky.

Your Hermione. (Harry Potter, anyone?)

All jokes aside, I’ll help you distill a million ideas into one remarkable brand.

How we can work together

We’ll use my process of psychology, timeless archetypes, design, and messaging to position your brand for rapid growth.

REBRANDING ENTREPRENEURS:

The Clarity Code: We’ll reposition your brand to lead the market. We’ll uncover your uniquely powerful brand identity, visuals, and messaging. After the strategy work, you can implement it yourself or my team can do it for you. Learn More ►

LAUNCHING ENTREPRENEURS:

Define Your Brand Mini Class: If you want free premium training, enroll in the 5-Day Define Your Brand Mini Class.

Brand New Brand: This is my program for entrepreneurs who need to build their brand from scratch. It’s for ambitious entrepreneurs who want the step-by-step process that I use with my one-on-one clients. Learn more ►

BRAND ARCHETYPE TRAINING:

Brandfluency: Get fluent in the emotional language of your ideal clients with the archetype-specific Brandfluency courses. Learn more ►

In the early stages of brand building?

Enroll in the 5-Day Define Your Brand Mini-Class. It’s free!

ENROLL IN THE MINI-CLASS

Incredible Clients

I’m honored to make brand dreams a reality for such wonderful entrepreneurs.

We can’t imagine where our business would be if not for hiring Kaye. She really brought our brand to life! Not only did she take the time to really understand our business and our values, but she also added her own expert perspective and ideas. This woman knows her stuff!

Sam & Allison

Owners, High Country Doulas

What’s your brand personality?

Take the quiz & find out. It’s been taken over 80,000 times, used by college professors, and included in business conference presentations. (It’s kind of a big deal. Because it works.)

Take the Brand Quiz

BrandING Articles

3 Types of Taglines & How to Write Them

by Kaye Putnam | Attracting Clients, Entrepreneurs

Recently, an art-collecting friend told me of a purchase she made on vacation. She was having an unforgettable visit to Amsterdam, filled with luscious ethnic foods, eye-popping architecture, hours meandering around the best art museums... you get the idea! On her...

5 Essentials for Building Brand Trust

by Kaye Putnam | Attracting Clients

5 Essentials for Building Brand Trust: Regardless of how and when you earn it, credibility in business is a powerful force. People invest confidently when they feel connected to your brand, and trust is the ultimate type of connection.

3 Paths to Conquer Shiny Object Syndrome

by Kaye Putnam | Entrepreneurs

It’s so easy to get caught up in all the hype on the interwebs. We’re all guilty of it. All of a sudden you’re chasing after that next *BIG* idea. Before you jump to start to implementing yet another shiny new strategy in your business, decide how it fits with your value path, your marketing path, or your brand path.