EXCITING NEWS: Brand Clarity Collective is now open for enrollment!
Enroll today & be the first to join this Mastermind * Mentorship experience.

Psychology-Driven Brand Strategist

Take the quiz to discover your Innate Brand Advantage to attract more ideal clients online:

Psychology-Driven Brand Strategist

Take the quiz to discover your Innate Brand Advantage to attract more ideal clients online:

I help brands define their innate advantages to attract more clients & customers online.

My Clarity Code™ process reveals your most powerful brand truth to attract your ideal clients on an unconscious, psychological level.

A strategic brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.

Over the last 15+ years (I started my first business at 16!) I’ve worked with thousands of brands. Today, I work with online entrepreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.

The Brand Clarity Collective
is the ‘master key’ that opens
all brand-building doors.

We’re bringing the best in branding together in one place. The Collective is a combination of all of my best brand-building courses with a community to support every step you take. When you multiply the power of mentorship with a mastermind community, the possibilities are exponential.

With the Brand Clarity Collective, you can finally break through barriers that have been holding you back. We’ll help you build a brand that is both authentic and aspirational – one that will make your customers fall in love with you.

Build your brand on truths,
not trends.

Choose a free class below

JUST STARTING: DEFINE YOUR BRAND MASTERCLASS

Create your 1-page Brand Plan on the spot, and banish brand fuzziness forever!

ARCHETYPES: 3 KEYS TO A CRYSTAL CLEAR BRAND

Build a crystal clear brand that attracts your ideal clients without compromising your true self, values, or beliefs.

GROW YOUR BRAND: LIST FULL OF LEADS MASTERCLASS

Learn my #1 strategy to grow my audience, leads, and sales.

FEATURED BRANDING COURSES

Get a proven step-by-step plan to build a psychology-driven brand that will help you attract amazing clients.

Unlock your brand’s potential and attract more ideal clients on an emotional level with your brand archetype.

Create a high-converting quiz that grows your audience, list, and sales.

BRANDING ARTICLES

by Kaye Putnam | Attracting Clients, Brand Archetypes

Select Your Fonts with Psychology in Mind

Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?), but you’d like some…

by Kaye Putnam | Attracting Clients, Brand Archetypes

7 Signs It Might be Time for a Rebrand

Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually need…