Unlock Your Innate Brand Advantage

Take the brand personality quiz that’s been taken 100,000+ times:

Unlock Your Innate Brand Advantage

Take the brand personality quiz that’s been taken 100,000+ times:

I help experts define their innate brand advantage to attract more clients online.

My Clarity Code™ process reveals your most powerful brand truth to attract your ideal clients on an unconscious, psychological level.

A strategic brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.

Over the last 15+ years (I started my first business at 16!) I’ve worked with over 500 brands. Today, I work with online entrepreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.

Build your brand on truths, not trends.

JUST STARTING: DEFINE YOUR BRAND MASTERCLASS

Create your 1-page Brand Plan on the spot, and banish brand fuzziness forever!

ARCHETYPES: 3 KEYS TO A CRYSTAL CLEAR BRAND

Build a crystal clear brand that attracts your ideal clients without compromising your true self, values, or beliefs.

ARCHETYPES: 3 KEYS TO A CRYSTAL CLEAR BRAND

Build a crystal clear brand that attracts your ideal clients without compromising your true self, values, or beliefs.

FEATURED BRANDING COURSES

Get a proven step-by-step plan to build your
psychology-driven brand that will help you attract amazing clients.

Unlock your brand’s potential with a powerful action plan, designed with your brand archetype in mind.

Create brand clarity, momentum, and results quicker than you ever thought possible in a 30-day brand-expanding sprint.

Want to work with Kaye directly?

My team and I offer: brand consulting, brand strategy, brand identity design, …

A strategic brand gives you more pricing power, attracts more inbound leads, shortens your sales cycle, and positions you as the authority in the minds of the market.

Over the last 15+ years (I started my first business at 16!) I’ve worked with over 500 brands. Today, I work with online entrepreneurs who are ready to lead the market, help more clients, and be more of themselves in their brand.

BRANDING ARTICLES

by Kaye Putnam | Attracting Clients, Brand Archetypes

Select Your Fonts with Psychology in Mind

Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?), but you’d like some…

by Kaye Putnam | Attracting Clients, Brand Archetypes

7 Signs It Might be Time for a Rebrand

Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually need…