Psychology-Driven Brand Strategist

Take the Quiz to Unlock the Secrets of Your Brand’s Innate Advantage:

Psychology-Driven Brand Strategist

Take the quiz to discover your Innate Brand Advantage to attract more ideal clients online:

Unlock the Secret to a High-Converting, Authority-Building Brand

Discover the power of psychology in branding and uncover your unique selling proposition with my Clarity Code™ process. A strategically positioned brand gives you the ultimate competitive advantage, attracting high-value leads, shortening your sales cycle and solidifying your position as the go-to authority in your industry. With over 15 years of experience (including starting my first business at just 16!), I have worked with thousands of brands and now specialize in helping online entrepreneurs build a brand that reflects their true selves, attracts ideal clients and positions them as the industry leader.

Unlock Your Full Brand Potential with the Brand Clarity Collective

Join a community of like-minded brand builders and unlock your full potential with the Brand Clarity Collective. Our collective combines my top brand-building courses with a supportive community to help you every step of the way. With the power of mentorship and a mastermind community, the possibilities for growth are endless. 

Build a brand that is both true to who you are and aspirational for your clients. With the Brand Clarity Collective, you’ll finally break through any barriers holding you back and attract your ideal clients with ease.

 

Build your brand on truths,
not trends.

Explore our free classes below

GET STARTED: DEFINE YOUR BRAND MASTERCLASS

Eliminate brand confusion and create your 1-page Brand Plan on the spot.

3 KEYS TO A CRYSTAL CLEAR BRAND WITH ARCHETYPES

Unleash the full potency of your brand by discovering your brand archetype and attracting your ideal clients on an emotional level.

GROW YOUR BRAND: LIST FULL OF LEADS MASTERCLASS

Learn my #1 strategy to grow my audience, leads, and sales.

FEATURED BRANDING COURSES

Get a proven step-by-step plan to build a psychology-driven brand that will help you attract amazing clients.

Unlock your brand’s potential and attract more ideal clients on an emotional level with your brand archetype.

Create a high-converting quiz that grows your audience, list, and sales on autopilot.

BRANDING ARTICLES

by Kaye Putnam | Attracting Clients, Brand Archetypes

Select Your Fonts with Psychology in Mind

Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?), but you’d like some…

by Kaye Putnam | Attracting Clients, Brand Archetypes

7 Signs It Might be Time for a Rebrand

Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually need…