Unlock your brand’s innate advantage.

If you’re feeling “meh” about your brand, it makes growing HARD…

  • Maybe you’re resisting sharing your genius by creating new content, developing new products, writing your book, pitching yourself to speak, or otherwise playing a bigger game… because you don’t like how your brand represents you.
  • Or you feel slight twinges of jealousy when everyone else online seems so… certain. And put together.
  • You look at your website and social media accounts and you KNOW that they aren’t representing your personality and purpose like they could.
  • You just aren’t sure how to package up your numerous skills and talents into a commodity that people understand and value.

Ready to scale your brilliance?

We need you to feel confident about sharing your best work. We need your brilliance. Let’s create a brand strategy that will bring out your genius.

I help amazing entrepreneurs build their dream brands

I work with…

Coaches   /   Authors   /   Creatives   /   Entrepreneurs   /   Real Estate Agents   /    Freelancers   /   Course Launches   /   Local businesses   /   Designers   /   Membership Sites   /   Service Professionals   /

People & brands who are changing the world with what they know.

Listen to previous clients talk about our work together…

What You Get

Brand Source Book

The Brand SourceBook is the culmination of everything we discover through our deep work together. It includes: your brand’s personality, position in the market, voice/tone guidelines, content themes, stories, word bank, cultural context, visual standards, and a lot more. It is the essential resource to delegate brand work to your team, to stay consistent, and to feeling clear & confident about what your brand stands for.

Brand Messaging & Strategy

The words you use have a major influence influence on people’s perception of your brand. We spend time to make sure they are thoughtful, aligned, and distinctive. In your SourceBook, we’ll detail:

  • Word bank: specific words and phrases that make your brand’s message memorable
  • Naming: we can facilitate a naming workshop for you, if needed.
  • Taglines: we’ll pull your most powerful statement into high-visibility touch points as a tagline.
  • Story themes: specific story types work best for different brands. We’ll identify which are the most powerful for you.
  • Content themes: wondering what to write in your blog or post on social? We’ll define the themes that create powerful clarity & value for your brand.

Brand Visuals & Style

A signature visual aesthetic sets your brand apart, instills trust, and makes you memorable. We’ll use the psychology of your brand to guide the visual decisions

  • Colors: signature palette to create consistency and resonance across platforms
  • Fonts: premium type selection & pairing
  • Styles: we’ll identify themes that will be used across the web, in print, and on social media.
  • Templates: templates make content creation easier on your team and more professional.
  • Images: bad images can seriously harm the perception of your brand. We’ll curate a gallery that speaks to your ideal clients and customers.

Curious? Let’s Schedule a Call.

Done-with-you (coaching & consulting) starts at $3,400
Done-for-you (including brand design) starts at $10,000
The most exciting part was seeing my vision come to life even bigger and better than I could have imagined. I felt completely comfortable and confident with Kaye. Her brand archetype quiz is so helpful. After taking the quiz I saw that I was an Innocent. As we discussed it I thought, “YES! That is exactly what I want to put out there! I want simplicity with luxury.” And it really helped me stay focused and clear on the direction of the brand.

It was a pleasure and so much fun working with Kaye. When starting a new business there are so many details to think about. It was so nice to put this major part of my to-do list in someone else’s hands. And I feel really great with the results. She saved me so much time and frustration, and gave me more clarity. It was exactly what I was looking for and more. Heidi Houston

CEO/Founder, Heidi Houston

Behind the Brand

Hi! I’m Kaye Putnam, a psychology-driven brand strategist. I’ve been fascinated with the magic of business my whole adult life. I started my first successful business at 16. My degree is in Marketing and Psychology. And now, 15+ years of working with businesses later, I’m honored to help entrepreneurs like you create unforgettable brands.

My greatest talent is the ability to draw out a truly important message from a million ‘good’ ideas to create something remarkable. In past roles, agency clients invested in high 5-figure contracts to work with us. Now, I’m more passionate about helping people like me – entrepreneurs and small business owners – transform their dream business into a reality. 

The most impactful takeaway from our work together is having a framework to think through my branding – I love the archetypes and the brand book. You totally understood me and what I am trying to do. My brand is beautiful and on point for me. I get so many compliments on it. Suzannah Scully

TEDx Speaker, Podcast Host, Executive Coach

Answers to Frequently Asked Questions

I wish I could afford this, but not yet. What else do you have for me?
Have no fear, friend! I understand that my 1-on-1 work isn’t the right fit for everyone. In fact, I only agree to work with a small portion of people who contact me. If you’re looking for a smaller investment and still want to develop your psychology-driven brand, check out my Brand New Brand course.
How much time do I need to allocate to our project?

Honestly, it depends on the project and the entrepreneur. However, I break my collaborations into 2-week segments. Every two weeks, I’ll deliver pieces of your brand to you for you to review. Depending on what we do together, the project will typically last 8 to 16 weeks.

When can we start?

This varies! Typically, I am booked out about 30 days in advance. Other times, we can start sooner, sometimes later. Please schedule your Clarity Call to see if we’d be a good fit to work together.

Do you create custom packages?

I do! I can also swap items in my typical package for a different item of similar value.

I tried to do everything myself and quickly realized I was in over my head. After listening to you, I learned so much and it became clear there was a lot I didn’t know. After that I knew I wanted to hire you. Your process was so helpful to me even beyond a Brand Book but also in furthering my business model.

Fleur Larsen

Consultant, Fleur Larsen Facilitation