Get Clear, Certain, and Confident in Your Brand

Attract your ideal clients. Make a bigger impact. Grow your revenue. Stand out in the market. Lead with purpose. Live your brand.

Let’s dive deep into your brand’s strategy, meaning, message, and purpose through my Brand Discovery process. Then, we’ll bring your brand to life through your unique message and implementation plan.

Let’s pause for a cause.

Sound familiar?

  • You’re resisting sharing your genius through creating new content, developing new products, writing your book, pitching yourself to speak, or otherwise playing a bigger game… because you don’t like how your brand represents you.
  • You feel slight twinges of jealousy when everyone else online seems so… certain. And put together.
  • You look at your website and social media accounts and you KNOW that they aren’t representing your personality and purpose like they could.
  • You just aren’t sure how to package up your numerous skills and talents into a commodity that people understand and value.

Ready for a change?

We need you to feel confident about sharing your best work. We need your brilliance. Let’s create a brand strategy that will bring out your genius.

I help amazing entrepreneurs build their dream brands

I work with…

Coaches   /   Authors   /   Creatives   /   Entrepreneurs   /   Real Estate Agents   /    Freelancers   /   Course Launches   /   Local businesses   /   Designers   /   Membership Sites   /   Service Professionals   / People & brands who aren’t afraid to let their personality show

Listen to Katie’s review of our work together…

What You Get

Brand Source Book

The Brand Book is the culmination of everything we discover through our deep work together. It includes: your brand’s personality, position in the market, voice/tone guidelines, content themes, stories, word bank, cultural context, visual standards, and a lot more. It is the essential resource to delegate brand work to your team, to stay consistent, and to feeling clear & confident about what your brand stands for.

Communication Strategy

The words will have as much influence on shaping the perception of your brand as your visuals. We spend time to make sure they are thoughtful, aligned, and distinctive for your brand. In your Brand Book, we’ll detail:

  • Word bank: specific words and phrases that make your brand’s message memorable
  • Naming: we can faciliate a naming workshop for you, if needed.
  • Taglines: we’ll pull your most powerful statement into high-visibility touchpoints as a tagline.
  • Story themes: specific story types work best for different brands. We’ll identify which are the most powerful for you.
  • Content themes: wondering what to write in your blog or post on social? We’ll define the themes that create powerful clarity & value for your brand.

Visual Strategy

A signature visual aesthetic sets your brand apart, instills trust, and makes you memorable. We’ll use the psychology of your brand to guide the visual decisions

  • Colors: palette to create consistency and resonance across platforms
  • Fonts: premium type selection
  • Styles: we’ll identify themes that will be used across the web, in print, and on social media.
  • Templates: templates make content creation easier on your team and more professional.
  • Images: bad images can seriously harm the perception of your brand. We’ll curate a gallery that speaks to your ideal clients and customers.
Done-with-you (coaching & consulting) starts at $6,500
Done-for-you (including brand design) starts at $15,000

Apply for Brand Transformation

The most exciting part was seeing my vision come to life even bigger and better than I could have imagined. I felt completely comfortable and confident with Kaye. Her brand archetype quiz is so helpful. After taking the quiz I saw that I was an Innocent. As we discussed it I thought, “YES! That is exactly what I want to put out there! I want simplicity with luxury.” And it really helped me stay focused and clear on the direction of the brand.

It was a pleasure and so much fun working with Kaye. When starting a new business there are so many details to think about. It was so nice to put this major part of my to-do list in someone else’s hands. And I feel really great with the results. She saved me so much time and frustration, and gave me more clarity. It was exactly what I was looking for and more. Heidi Houston

CEO/Founder, Heidi Houston

Behind the Brand

Hi there! I’m Kaye Putnam, a psychology-driven brand strategist. I’ve been fascinated with the magic of business my whole adult life. I started my first successful business at 16. I got my degree in Marketing and Psychology. And now, 15+ years of working with businesses later, I want you to be the next brand I help transform.

My greatest talent is the ability to draw out a truly important message from a million different ‘good’ ideas to create something remarkable. In past roles, agency clients invested in high 5-figure contracts to work with us. Now, I’m more passionate about helping people like me – entrepreneurs and small business owners – transform their dream business into a reality. I created the In Demand Brand Method to create a brand that attracts the best clients for you.

I truly believe that there is genius in every entrepreneur. By helping you share yours, I get to indirectly improve every person’s life that you touch. It’s what I call ‘exponential impact’ and it drives me every day. I’d be honored to be the partner that brings out your genius to share with your world.

The most impactful takeaway from our work together is having a framework to think through my branding – I love the archetypes and the brand book. You totally understood me and what I am trying to do. My brand is beautiful and on point for me. I get so many compliments on it. Suzannah Scully

TEDx Speaker, Podcast Host, Executive Coach

Answers to Frequently Asked Questions

I wish I could afford this, but not yet. What else do you have for me?
Have no fear, friend! I understand that my 1-on-1 work isn’t the right fit for everyone. In fact, I only agree to work with a small portion of people who contact me. If you’re looking for a smaller investment and still want to develop your psychology-driven brand, check out my Brand New Brand course.
How much time do I need to allocate to our project?
Honestly, it depends on the project and the entrepreneur. However, I break my collaborations into 2-week segments. Every two weeks, I’ll deliver pieces of your brand to you for you to review. For the Brand Transformation, the project is 8 weeks long (assuming you are prompt with feedback.) You also get a month of consulting and support after your launch to help you make the most of your investment.
Do you offer a discount for... ?
For payments in full: Not for the 1-on-1 projects. I structure the payments to match the deliverables. By breaking them up into 30 day payments, it keeps everything aligned.

For influencers with large audiences: No. You’ll get even more value from our brand work than clients with smaller audiences. 😉

When can we start?
This varies! Typically, I am booked out about 30 days in advance. Other times, we can start sooner, sometimes later. Fill out the application to be considered for one of my upcoming openings.
Is a website included in this package?

No. The website strategy, design, and development service is available as an upgrade to this package. The investment for a brand with a website starts at $20K. It includes everything listed above plus copy, design, development, lead generation, and more. If you’d like to add a website to your Brand Transformation, let me know.

Do you create custom packages?
I do, at my a-la-carte prices. I can also swap items in the current package for a different item of similar value.
I tried to do everything myself and quickly realized I was in over my head. After listening to your podcasts, I learned so much and it became clear there was a lot I didn’t know. After that I knew I wanted to hire you. Your process was so helpful to me even beyond a Brand Book but also in furthering my business model. Fleur Larsen

Consultant, Fleur Larsen Facilitation