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Multi-passionate Entrepreneur? How to Approach Branding

Multi-passionate Entrepreneur? How to Approach Branding

by Kaye Putnam | Entrepreneurs

I’ve always liked the idea of the “Renaissance man.” 👨🏾‍🎨 (Or, let’s say “Renaissance Human,” shall we?) This was an idea developed in Renaissance Italy in the 1400’s (ish). It meant (and still means) someone who is good at...
4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

by Kaye Putnam | Brand Archetypes, Brand Strategist

Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
Naming a Business? Use These Tools to Find the Perfect Brand Name

Naming a Business? Use These Tools to Find the Perfect Brand Name

by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding

Naming a business tools and resources ahead! But first, a question… “What’s in a name?” 🌹 When Juliet asked this of Romeo, I wonder if she thought – for even a second – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
Energetic Seasons & Cycles: Making Them Work for Your Brand

Energetic Seasons & Cycles: Making Them Work for Your Brand

by Kaye Putnam | Entrepreneurs, Visibility

I call B.S. on showing up every single day! There. I said it. Because here’s the thing. Daily work may feel good for some entrepreneurs. But it doesn’t work for everybody. In fact, I am not the type of person who works on my business from sun up to sun...
The 4 Steps of an Effective Rebranding Process

The 4 Steps of an Effective Rebranding Process

by Kaye Putnam | Growth, Rebranding

Is it time for a re-boot of your brand? Oooooooo – exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be...
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