by Kaye Putnam | Attracting Clients, Brand Archetypes
Have you wondered about the brand archetypes of your ideal clients? If so, you’re not the only one! My brand personality quiz (brand archetype quiz) has helped over 200,000 amazing entrepreneurs identify their brand archetypes. (#CrazyPants!) And, of course, my...
by Kaye Putnam | Entrepreneurs, Rebranding
Did you ever wake up and think… “I don’t really like my business anymore. Something needs to change.” If so… you are NOT the only one. Most of us find ourselves there at least once. In fact, it’s actually sooooo normal for...
by Kaye Putnam | Entrepreneurs
I’ve always liked the idea of the “Renaissance man.” 👨🏾🎨 (Or, let’s say “Renaissance Human,” shall we?) This was an idea developed in Renaissance Italy in the 1400’s (ish). It meant (and still means) someone who is good at...
by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding
Naming a business tools and resources ahead! But first, a question… “What’s in a name?” 🌹 When Juliet asked this of Romeo, I wonder if she thought – for even a second – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
