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Multi-passionate Entrepreneur? How to Approach Branding

Multi-passionate Entrepreneur? How to Approach Branding

by Kaye Putnam | Entrepreneurs

I’ve always liked the idea of the “Renaissance man.” 👨🏾‍🎨 (Or, let’s say “Renaissance Human,” shall we?) This was an idea developed in Renaissance Italy in the 1400’s (ish). It meant (and still means) someone who is good at...
3 Steps to Writing a Compelling Brand Origin Story

3 Steps to Writing a Compelling Brand Origin Story

by Kaye Putnam | Attracting Clients, Entrepreneurs, Visibility

So, maybe you weren’t bitten by a radioactive spider. 🕷  (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
7 Psychological Facts that Influence Your Brand’s Success

7 Psychological Facts that Influence Your Brand’s Success

by Kaye Putnam | Attracting Clients, Visibility

Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology.  The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
Leveraging the Power of Brand Archetypes

Leveraging the Power of Brand Archetypes

by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding

Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
4 Common Branding Mistakes that Repel Clients

4 Common Branding Mistakes that Repel Clients

by Kaye Putnam | Attracting Clients, Entrepreneurs

After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. 🙈 🙈 🙈 … Let. Me. Tell. You!  (And frankly, I made my share of them in the beginning, too!)  It’s so...
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