by Kaye Putnam | Entrepreneurs
I’ve always liked the idea of the “Renaissance man.” 👨🏾🎨 (Or, let’s say “Renaissance Human,” shall we?) This was an idea developed in Renaissance Italy in the 1400’s (ish). It meant (and still means) someone who is good at...
by Kaye Putnam | Brand Strategist, Rebranding
So, maybe you weren’t bitten by a radioactive spider. 🕷 (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
by Kaye Putnam | Attracting Clients, Visibility
Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology. The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
by Kaye Putnam | Brand Archetypes
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Entrepreneurs
After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. 🙈 🙈 🙈 … Let. Me. Tell. You! (And frankly, I made my share of them in the beginning, too!) It’s so...
