by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Royalty Archetype Inspiration The Royalty Archetype brand is the most aspirational of all the archetypes. Brands that live this archetype tend to show off the lifestyle of someone who’s “made it.” They lead by example and inspire others to reach their level...
