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4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

by Kaye Putnam | Brand Archetypes, Brand Strategist

Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
Emotions & Logic in Branding: the Human Decision-Making Equation

Emotions & Logic in Branding: the Human Decision-Making Equation

by Kaye Putnam | Attracting Clients, Entrepreneurs

All the smartest brand-builders know that humans make buying decisions emotionally.*  So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!)   And we also...
The 4 Steps of an Effective Rebranding Process

The 4 Steps of an Effective Rebranding Process

by Kaye Putnam | Growth, Rebranding

Is it time for a re-boot of your brand? Oooooooo – exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be...
3 Steps to Writing a Compelling Brand Origin Story

3 Steps to Writing a Compelling Brand Origin Story

by Kaye Putnam | Attracting Clients, Entrepreneurs, Visibility

So, maybe you weren’t bitten by a radioactive spider. 🕷  (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
5 Ways to Get the Best Stock Photos for Your Brand

5 Ways to Get the Best Stock Photos for Your Brand

by Kaye Putnam | Rebranding, Visibility

Stock images – or pizza? Which one do you think I’m more PICKY about? 🤣Honestly, it’s neck and neck.  (We lived in Naples, Italy for three years. As a result, I’m admittedly a complete pizza snob. It is what it is!) So I’m going to say...
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