by Kaye Putnam | Attracting Clients, Brand Archetypes
Have you wondered about the brand archetypes of your ideal clients? If so, you’re not the only one! My brand personality quiz (brand archetype quiz) has helped over 200,000 amazing entrepreneurs identify their brand archetypes. (#CrazyPants!) And, of course, my...
by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
by Kaye Putnam | Attracting Clients, Entrepreneurs
All the smartest brand-builders know that humans make buying decisions emotionally.* So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!) And we also...
by Kaye Putnam | Growth, Rebranding
Is it time for a re-boot of your brand? Oooooooo – exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be...
by Kaye Putnam | Brand Strategist, Rebranding
So, maybe you weren’t bitten by a radioactive spider. 🕷 (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
