by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Sarah Putnam | Big Brand Genius
What to expect from today’s article: Huge shot of confidence from learning about this bada$$ brand Quotes & images that include some *colorful* language 😉 Little bit of fan-girl complementing (the more I read about this brand, the further I fall down the rabbit...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
