by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Kaye Putnam | Brand Archetypes, Visibility
Preface: Are you the Magician? Or, what’s your Brand’s Archetype? Before we dive into the Magician IG inspo, I want to be sure you’re in the right place, Genius! Because, there are 12 brand archetypes! (The Magician is just one of the twelve.)...
