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The 4 Step ROADmap to Choose Your Brand Archetypes

The 4 Step ROADmap to Choose Your Brand Archetypes

by Kaye Putnam | Brand Archetypes, Entrepreneurs

Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research.  And I stumbled upon the jenky website that would change my life.  That moment would change so many others’ lives, too. Because in it,...
Instagram Lessons for Lover Archetype Brands

Instagram Lessons for Lover Archetype Brands

by Kaye Putnam | Brand Archetypes, Visibility

Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from...

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