by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Lover Archetype Inspiration The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from...
