by Kaye Putnam | Attracting Clients, Visibility
Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology. The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
by Kaye Putnam | Attracting Clients, Growth
Truth #1: It will be less complex, easier to manage – and less expensive – to hone in on ONE ideal audience, and build your brand around them. Truth #2: Sometimes that’s just not the reality of business. (There. I said it! 🤣) Your ideal audience...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killin’ it…? When you see one, you think something like… She is so unapologetically “her.” I...
by Kaye Putnam | Attracting Clients, Visibility
Your business TOTALLY could be the next ‘It brand!’ Yep. Like this season’s hottest designer bag 👜, YOUR business can be the one people line up around the block for. Like they did for cabbage patch kids – circa 1983. Like they did for Hamilton...
by Kaye Putnam | Attracting Clients, Launching
Quick survey: Which do you DREAD most? 😳 1. Going to the dentist. 2. Doing your taxes. 3. Writing your website’s ‘About Me’ page. It’s the About Page, right? …. I knew it! Yep. When it comes to building your brand platform, the asset that...
