by Sarah Putnam | Big Brand Genius
I’m not a huge fan of New Year’s Resolutions… I know. I know. Let me explain. I am a huge proponent of having goals. I believe in dreaming big and having big goals to backup those dreams. One of Kaye and my’s current goals is to publish a book. And I get a huge...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Hero Archetype Inspiration Ah, Nike. I can’t resist using them as an example whenever I talk about Hero Archetype brands because they do it so darn well. I love the variety of people they show pushing their limits and working on achieving whatever they set...
