by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Sarah Putnam | Big Brand Genius
LaCroix is *EVERYWHERE*…at least in the United States. For some of you, LaCroix Sparkling Water needs no explanation. For others, you may be wondering why I’m about to dedicate an entire blog to a brand you’ve never heard of. LaCroix is a U.S. based sparkling...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Girl/Guy Next Door Inspiration Girl & Guy Next Door Archetype brands are all about creating a relatable, friendly relationship with their customers. They remind us to be humble and that our dreams are possible through hard work and a good attitude. Pabst...
