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The 4 Step ROADmap to Choose Your Brand Archetypes

The 4 Step ROADmap to Choose Your Brand Archetypes

by Kaye Putnam | Brand Archetypes, Entrepreneurs

Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research.  And I stumbled upon the jenky website that would change my life.  That moment would change so many others’ lives, too. Because in it,...
Unlocking Big Brand Genius: LaCroix Sparkling Water

Unlocking Big Brand Genius: LaCroix Sparkling Water

by Sarah Putnam | Big Brand Genius

LaCroix is *EVERYWHERE*…at least in the United States. For some of you, LaCroix Sparkling Water needs no explanation. For others, you may be wondering why I’m about to dedicate an entire blog to a brand you’ve never heard of. LaCroix is a U.S. based sparkling...
Instagram Lessons for the Girl/Guy Next Door Archetype Brand

Instagram Lessons for the Girl/Guy Next Door Archetype Brand

by Kaye Putnam | Brand Archetypes, Visibility

Big Brand Girl/Guy Next Door Inspiration Girl & Guy Next Door Archetype brands are all about creating a relatable, friendly relationship with their customers. They remind us to be humble and that our dreams are possible through hard work and a good attitude. Pabst...

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