by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Sarah Putnam | Big Brand Genius
Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Entertainer Archetype Inspiration Both of these Instagram feeds shout, “FUN!” Target’s new tagline is quintessential Entertainer, “Where products come to play.” I love the quirkiness and unexpected that they showcase. Think about the melon fish/shark –...
