by Sarah Putnam | Big Brand Genius
Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Creator Archetype Inspiration Mission Bicycle features its product in artistic and creative compositions. What was “just a bicycle” becomes art with the bright colors, detail shots, and unique backgrounds. The color scheme is kept pretty consistent with the...
