by Kaye Putnam | Attracting Clients, Entrepreneurs
Watch out, dear reader! This webpage is hot. 🔥Because today I’m spilling the scalding hot tea about my proprietary 4C branding process – the framework I use to build compelling brands. If you’re an entrepreneur with a burning desire 😉 to make an impact with what...
by Kaye Putnam | Brand Archetypes
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
by Kaye Putnam | Attracting Clients
In any given week, how many sales emails do you get from companies you’ve never heard of, toting solutions to problems you may not even have? If you’re anything like me, it’s A LOT. (Praise be unto the spam folder.) The frustrating thing about sales pitches is that...
by Kaye Putnam | Launching
You’ve made the decision. You’re jumping in head first…. grabbing the bull by the horns… sprinting towards the finish line. You’re starting your own business. Your finish line is having a rockin’ brand launched with adoring clients and customers eager to work with...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Let me guess… You feel like something’s missing from your brand, but you aren’t quite sure what it is. You probably feel like you’ve scoured through 85% of the internet looking for answers, only to be met with a parade of superficial articles, touting advice...
