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How to Caption Your TikTok Videos and Reels with Descript

How to Caption Your TikTok Videos and Reels with Descript

by Kaye Putnam | Entrepreneurs, Visibility

Looking to up your video game? I have a treat for you! 🍩🍦🍰 I’m sharing a tutorial about how I film & edit short vertical videos and then add engaging captions directly onto the video.  (For platforms like TikTok, Instagram Reels, and YouTube Shorts.) This is...
4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

by Kaye Putnam | Brand Archetypes, Brand Strategist

Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
Naming a Business? Use These Tools to Find the Perfect Brand Name

Naming a Business? Use These Tools to Find the Perfect Brand Name

by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding

Naming a business tools and resources ahead! But first, a question… “What’s in a name?” 🌹 When Juliet asked this of Romeo, I wonder if she thought – for even a second – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
Emotions & Logic in Branding: the Human Decision-Making Equation

Emotions & Logic in Branding: the Human Decision-Making Equation

by Kaye Putnam | Attracting Clients, Entrepreneurs

All the smartest brand-builders know that humans make buying decisions emotionally.*  So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!)   And we also...
The 4 Steps of an Effective Rebranding Process

The 4 Steps of an Effective Rebranding Process

by Kaye Putnam | Growth, Rebranding

Is it time for a re-boot of your brand? Oooooooo – exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be...
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