by Kaye Putnam | Entrepreneurs, Visibility
Looking to up your video game? I have a treat for you! 🍩🍦🍰 I’m sharing a tutorial about how I film & edit short vertical videos and then add engaging captions directly onto the video. (For platforms like TikTok, Instagram Reels, and YouTube Shorts.) This is...
by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding
Naming a business tools and resources ahead! But first, a question… “What’s in a name?” 🌹 When Juliet asked this of Romeo, I wonder if she thought – for even a second – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
by Kaye Putnam | Attracting Clients, Entrepreneurs
All the smartest brand-builders know that humans make buying decisions emotionally.* So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!)  And we also...
by Kaye Putnam | Growth, Rebranding
Is it time for a re-boot of your brand? Oooooooo – exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be...
