by Kaye Putnam | Brand Archetypes, Rebranding
The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme of relief! 😅 😅 😅 I get feedback like this: “Kaye, I took your brand archetype quiz, and I finally feel like I have permission...
by Kaye Putnam | Entrepreneurs, Launching, Rebranding
When you first set out to build a brand – or if you hear that it’s important to have a brand, it can be quite confusing at first. 🤷🏻♀️ What does “a brand” mean, anyway? For most entrepreneurs, their minds automatically go to the visuals – you know…...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Entrepreneurs, Visibility
Did you know? In another life, I was a photographer! 📸 (And by another life, I mean in high school!) Yep. At the tender age of 16 I started my very first business. I started shooting senior portraits and continued through college – eventually growing that...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killin’ it…? When you see one, you think something like… She is so unapologetically “her.” I...
