by Kaye Putnam | Brand Strategist, Entrepreneurs
When defining your business’s brand, do you ever feel like you’re trying to read a label – but from inside a bottle? 🧐The reason I ask is… I’m often asked, “Kaye, what does a brand strategist / consultant really do?”🤔 🤔 🤔 So,...
by Kaye Putnam | Entrepreneurs, Growth
When I first got started working online, my business felt like a seesaw. Constantly up and down, up and down… alternating between two positions – and frankly making me a bit sick to my stomach! 🤢 ⬆️ For a bit, I’d be spending all my time hustling and marketing...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually...
by Kaye Putnam | Attracting Clients
Think of a brand that stands out to you. One of your favorites…or even just one that everybody knows. Starbucks… Apple… Coca-Cola… What do all of these brands have in common? (Nope, I’m not hinting towards million dollar marketing budgets… But we can dream,...
