by Kaye Putnam | Brand Archetypes
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Entrepreneurs
After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. 🙈 🙈 🙈 … Let. Me. Tell. You! (And frankly, I made my share of them in the beginning, too!) It’s so...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Visibility
Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it’s time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! 🤓 But how? This precious singularity can...
by Kaye Putnam | Entrepreneurs, Visibility
Did you know? In another life, I was a photographer! 📸 (And by another life, I mean in high school!) Yep. At the tender age of 16 I started my very first business. I started shooting senior portraits and continued through college – eventually growing that...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Watch out, dear reader! This webpage is hot. 🔥Because today I’m spilling the scalding hot tea about my proprietary 4C branding process – the framework I use to build compelling brands. If you’re an entrepreneur with a burning desire 😉 to make an impact with what...
