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4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

by Kaye Putnam | Brand Archetypes, Brand Strategist

Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
The Best Branding Books: My Favorites for Inspiration & Learning

The Best Branding Books: My Favorites for Inspiration & Learning

by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs

People know I’m a bookworm. 🤓 And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
5 Ways to Get the Best Stock Photos for Your Brand

5 Ways to Get the Best Stock Photos for Your Brand

by Kaye Putnam | Rebranding, Visibility

Stock images – or pizza? Which one do you think I’m more PICKY about? 🤣Honestly, it’s neck and neck.  (We lived in Naples, Italy for three years. As a result, I’m admittedly a complete pizza snob. It is what it is!) So I’m going to say...
Brand Archetypes: Should You Ever Change Yours?

Brand Archetypes: Should You Ever Change Yours?

by Kaye Putnam | Brand Archetypes, Rebranding

The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme of relief!  😅 😅 😅  I get feedback like this: “Kaye, I took your brand archetype quiz, and I finally feel like I have permission...
Leveraging the Power of Brand Archetypes

Leveraging the Power of Brand Archetypes

by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding

Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
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