by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs
People know I’m a bookworm. 🤓 And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
by Kaye Putnam | Rebranding, Visibility
Stock images – or pizza? Which one do you think I’m more PICKY about? 🤣Honestly, it’s neck and neck. (We lived in Naples, Italy for three years. As a result, I’m admittedly a complete pizza snob. It is what it is!) So I’m going to say...
by Kaye Putnam | Brand Archetypes, Rebranding
The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme of relief!  😅 😅 😅  I get feedback like this: “Kaye, I took your brand archetype quiz, and I finally feel like I have permission...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
