Start Your Online Coaching Business | Step-By-Step Guide

Are you passionate about sharing your knowledge, expertise, and empowering others to achieve their goals? If so, you might have considered starting an online coaching business and building your brand. Well, look no further, because you’ve landed in the perfect spot!


The first and crucial step on this exciting journey is defining your niche and positioning yourself in the market. It’s time to discover what sets you apart and how you can create a compelling offer that resonates with your potential clients.

To get started, ask yourself some key questions:
What specific area do you excel in?
Where do you have a natural advantage?
What problems do you want to solve for your clients?

Think about the results you’ve achieved for yourself and consider how you can teach others to achieve the same. By choosing a niche that aligns with your strengths and passions, you can differentiate yourself from other coaches and advisors out there.

Being specific about your niche allows people to instantly connect with your business. Imagine someone hearing about your offer and immediately thinking, “Yes, I want that!” 

Brand Identity

Step two on your journey to a successful online coaching business is building your brand identity. It’s more than just a logo or a website; it’s the essence of who you are and what you stand for. Define your brand values, voice, and visuals to reflect your unique personality and connect with your audience on a deeper level.

Authenticity is key throughout this process, and if you need guidance, I have a fantastic five-day mini course called Clarity Week that covers each crucial aspect of building your brand from scratch.


In step three of launching your online coaching business, it’s time to create your irresistible offers. You already have your niche, positioning, and brand identity in place, and now it’s all about designing a coaching program, course, or workshop that delivers tangible and massive value to your ideal clients.

Remember, specificity is the key to success here. Instead of offering help in broad areas, focus on a specific person and make the transformation as precise as possible. Specificity eliminates confusion and boosts sales.

Avoid jumping all over the place with different types of clients, as it can make it hard to gain traction. Stay focused on your targeted niche, and create offers that leave a lasting impact.


Step four brings us to the exciting world of marketing and promotion. Your well-crafted brand is ready to meet the world, and it’s time to attract your dream clients and spread the word about your offerings.

Start by tapping into your personal network, reaching out to past coworkers, bosses, peers, and classmates. Let them know about your online coaching business and ask if they know anyone who could benefit from your specific expertise.

As you grow, you’ll want to build a marketing machine that attracts, nurtures, and converts potential clients. In my workshop, Clarity to Scale, I define the entire system for you, and the best part is, it doesn’t have to be complicated.

Serve & Scale

In step number five, it’s time to serve and scale your online coaching business to new heights. As your business grows, it’s essential to focus on gathering proof of your impact and continuously refining your process to deliver even more value to your clients.


So, there you have it! The world truly needs your genius. You are the only person that exists that has your exact mix of personality, backstory, and skills and talents. I can’t wait to see you launch your online coaching business!


Pssst… You can pin this vlog post to reference later! 📌

Pivot Your Business and Brand - Pin

Pin this vlog post to reference later! 📌



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