Online Business Resource Center
As an entrepreneur who’s worked online for over 7 years, I want to help you do the same! Problem is, there are so many different tools and options when you’re getting started. (Hello, overwhelm.) Short cut your learning curve by using the tools, tricks, and lessons I’ve tried & tested over the years.
Some of the tools I recommend here are affiliate links, which means that I may get a small payment if you decide to use them, at no additional cost to you. I only recommend what I love and personally use.
Amazon Shopping List to Upgrade Your Home Office
That #WFH Life
(Basics for working from home)
Zoom is becoming synonymous with the video call these days for good reason. They offer a (mostly stable) platform to have video chats with 1 or many people at a time.
Sometimes you need to say more than what’s reasonable to type in an email, but you don’t need to schedule a call either. Loom to the rescue! Record your face, screen, or both and easily send a link to who needs to see it.
The last thing you want is to send ALL DAY in your inbox. Download the slack app to talk with your team, ask & answer questions, and to provide quick updates.
It’s time to stop the scheduling back-and-forth emails to find a time. It’s much easier to set up an account with Calendly, define your availability, and share your calendar with whoever you want to schedule with!
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Working with Clients Online
Essential tools for service-based businesses
FreshBooks makes it super-simple to get PAID. Their pricing scales with the number of clients you have, so you start small and it grows with you.
Make sure your (legal) butt is covered. Any contract is better than none. Describe exactly who is responsible for what, and what happens if things don’t go to plan.
Especially when you work with a team, you’ll want a central place where you can track the progress of different projects. Asana does this beautifully and is free to start!
If you have extra time & energy for self-development, seize the opportunity with some of the resources below. I curated three of my most relevant articles, and my favorite branding and self-development books.
Have you noticed? Business is getting more and more human. It's true! Consumers don't want to be treated like 'just another number' and people are making their purchasing decisions on a more emotional level. As much as 95% of our decision-making (including our buying...
All the smartest brand-builders know that humans make buying decisions emotionally.* So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!) And we also...
People know I'm a bookworm. 🤓 And people know I'm a brand strategist. So, it follows that I'm frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are studying marketing,...
Establish Your Brand Online
Divi gives you drag-and-drop simplicity for building a WordPress site. It’s what I use to build my site and client’s sites.
There are cheaper hosting options, but you get what you pay for. WPengine is excellent for WordPress security, speed, and easy of use.
ActiveCampaign is the best email platform for advanced options that are intuitive to set up. I’ve used it for years, and love that it continues to grow with me.
If you don’t hire a professional designer, the next best thing is to buy templates that are professionally designed. CreativeMarket has a TON of options for everything you need to build and grow your online business.
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Selling Courses Online
Teachable makes selling online courses easy… and on-brand. Their platform makes it easy to create student experiences that are professional and intuitive. All of my courses are hosted & delivered using Teachable.
I haven’t found a “perfect” webinar system, but I like EasyWebinar the best from all I’ve seen. I’m able to host both live and Evergreen (pre-recorded) masterclasses that sell my courses every day.
My brand quiz has been the #1 driver of my lead-generation and sales for years. It’s worth creating an asset that will grow your brand for the long term.
Youtube & Live Video Equipment
Maybe you’re planning on getting serious about your Youtube channel or live video production during this time? The products below are what I’m currently using. It’s possible to produce videos with much less (chances are, you have an iPhone that does a fine job!) but if you want to upgrade your game, these are what I found to be the best!
Hi, I’m Kaye
Psychology-driven brand strategist
I’m on a mission to help entrepreneurs change the world with what they know. Your genius is a blend of your unique story, skills, talents, and knowledge. The world needs you more than ever to serve in only the way you can. If you need help bringing your brand to the world, I’d be honored to help.
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