Press Release Expertise: Insights and Strategies with Mickie Kennedy

Press Release Expertise: Insights and Strategies with Mickie Kennedy

Join us in this episode of the Brand Gravity Show as we sit down with Mickie Kennedy, Founder and President of eReleases. We touch upon identifying and leveraging your business’s unique aspects, the significance of trade publications, and the common pitfalls in the PR world. Hear personal insights from Mickie’s own entrepreneurial voyage, discover the art of crafting compelling press releases, and glean invaluable guidance for entrepreneurs at every stage.

We talk about:

  • [0:00] Intro
  • [01:23] Captivating the Media’s Attention
  • [02:15] The Evolution of Press Releases
  • [03:02] Utilizing Press Releases for Marketing
  • [05:41] Successful Campaign
  • [10:07] Capitalizing on Your Unique Selling Point
  • [12:47] Staying Updated with Current Trends
  • [14:38] Trade Publications
  • [15:32] Pitfalls to Steer Clear of
  • [18:02] Deciding When to Launch a Press Release
  • [20:51] Unlocking Your Business’s Full Potential
  • [22:04] Mickie’s Journey of Business Expansion
  • [24:58] Crafting an Engaging Press Release
  • [26:10] Connecting with Mickie
  • [26:44] Valuable Guidance for Entrepreneurs

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