The Brand Advantage 30-day Sprint starts on October 17 inside the Collective!
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One Big Idea
Masterclass RePLAY
Get the Clarity You Need
In this All-Inclusive Brand-Building Experience
Get everything you need to start & scale a successful brand with access to the best in branding education, expert mentorship, and a community of entrepreneurs who will support your success.
After helping thousands of entrepreneurs build brands, I know one thing:
Entrepreneurs are a smart bunch.
And you’re a smart human.
And if only more people knew the real value you have to offer, you’d have more than enough clients, students, or customers.
You know that you’re intelligent. You’ve probably taken several courses. (Maybe even some of mine!) Your personal library is extensive. When others ask you for insight, you have no problem seeing their situation clearly and giving impactful advice.
- And yet, you desire more from your business.
- You know your brand could better represent who you really are.
- You want more of the right people to notice you and pay attention.
- You’d like a few more sales so you can breathe a little easier.
And if you’re being really honest with yourself…
You know you tend to get in your own way.
You second-guess. You get wrapped up in a decision that looks easy on the surface but sends you down a rabbit hole of research. On some level, you’re still hiding your true personality and gifts.
Oomph. I can relate…
When I was just getting started, my angst around my brand was debilitating.
I was constantly looking outside of myself for answers and permission.
I tried being like everyone else.
(Spoiler alert: it didn’t work.)
And now it’s my turn to be really honest:
That feeling? It never completely goes away.
Whenever I’m reaching for a new goal or level in my business – or peeling back another layer of my identity –
it often sends me into a tail-spin of second-guessing, self-sabotage, and stagnation.
Thankfully, this brand-expanding and entrepreneurship endeavor doesn’t have to be so hard. While the emotions still pop up, I have figured out how to navigate them and come through stronger on the other side.
It just takes a mission-critical but sometimes elusive element: Clarity.(Which creates confidence, certainty, and success.)
Where does Brand Clarity come from?
I have an equation for this:
Unfortunately, just because the formula is simple doesn’t mean it’s easy.
Reflection
To reflect, we can’t simply write Morning Pages and hope that branding brilliance sneaks out through our stream of consciousness.
(Although morning pages are great meditative practice!)
Productive reflection requires asking ourselves the right questions. Accessing our innate truth is the key to unlocking the power of a magnetic brand. Clarity around our innate truth is also the key to all of the results that we seek.
Action
Meanwhile, taking action will inspire a whole host of fun self-sabotaging antics if you haven’t set the right conditions. To stay in action, we need sustainable systems, structure, and support around your “to do” list. We need to normalize all of the “unreasonable” things that we do as entrepreneurs by choosing the company that we keep.
So how do you access this powerful brand clarity… ?
- Which questions do you ask to uncover your innate truth?
- Where can you learn to set the conditions that make your success a probability?
- And where can you find the community to normalize your most audacious dreams?
Allow me to introduce my most transformational offer yet:
The definitive mentorship platform that provides access to all of our best branding content and support from a community of entrepreneurs just like you.
Imagine what you could achieve with this kind of access and support.
With the Brand Clarity Collective, you can finally break through barriers that have been holding you back. We’ll help you build a brand that is both authentic and aspirational – one that will make your customers fall in love with you.
Let’s time travel together
In the not-so-distant future, see yourself:
Proudly sharing your brand & the content you create
Promoting your brand in a way that makes YOU light up
Feeling 1,000% YOU in everything you do
Magnetizing ideal clients to your brand, instead of chasing them down
Posting & being visible consistently with a cohesive strategy across different platforms
Feeling in control of your results and schedule
Normalizing new levels of business results by being in community with like-minded and driven entrepreneurs
Knowing that no matter what comes up, you have a place to ask questions, be seen, and understood
Connecting with like-minded entrepreneurs about joint ventures and collaborations
The 3 Business Growth Phases
the Brand Clarity Collective Is Made For
Initial Velocity
You have a pretty good idea of what you want to sell, and now you’re making foundational decisions about how to show up in the world to make sales beyond your family and friends.
Increasing Momentum
You’ve seen some initial success, but you feel like you’re working nonstop to make everything happen. It’s time to make more sales AND find some time to take a break every once and a while.
Innovate & Scale
You’ve been successful by all outward metrics, but are still feeling dissatisfied with the business you’ve built. It’s time to reimagine your impact and step into your next level.
You’re a perfect fit for the Collective if:
You’re running an online business as a creative, coach, consultant, course creator, or brand-driven eCommerce store.
You understand the value of investing in your network and learning from other genius brand-builders.
You value learning. You’re also excited to implement what you learn to grow your brand and business.
You believe that you have control and agency over the results that you create in life and business.
What is the Brand Clarity Collective?
It’s the ‘master key’ that opens all brand-building doors.
We’re bringing the best in branding together in one place. I’m combining all of my best brand-building curricula with a community to support every step you take. When you multiply power of mentorship with a mastermind community, the possibilities are exponential.
Mastermind
Noun: In Think and Grow Rich, Hill describes a mastermind group as the “Coordination of knowledge and effort… between two or more people, for the attainment of a definite purpose.”
He says that when a group of minds comes together, they essentially creating an unseen, powerful force—a mastermind.
Here’s a fact: I attract amazing humans to my orbit. I’m consistently blown away by the intelligence, heart, and ingenuity that my students and clients possess. I can’t wait to introduce you all to each other.
Your network can be an invaluable source of ideas, opportunities, and motivation. It becomes a sort of ‘super-intelligence.’ When we’re connected, we can achieve so much more than when we go alone.
Mentorship
Noun: Mentorship is the influence, guidance, or direction given by a mentor.
I don’t expect you to source all of the answers yourself. The fastest way to shortcut growth is to learn from someone who’s been there before. I’ve worked behind the scenes of 1,000’s brands and have a gift for distilling fuzzy concepts into simple strategies.
I’m putting all of my best teaching and frameworks under one roof in this experience.
Whether you are deciding your foundational brand standards, positioning your offer in the market, working on getting visible, or figuring out how to get out of your own way – I have lessons to guide you through each step.
Proprietary Process
The curriculum inside the Collective is organized into my Clarity Code™ Framework.
The Clarity Code™ flips typical brand strategy inside out and upside down. Instead of focusing on who we think we “should be” or “need to be” to attract ideal clients, we focus on our innate strengths and truth.
Our potent purpose and personality naturally attracts the best clients to us – without…
bending over backward to please others,
needing to resort to cheesy internet marketing techniques,
or becoming someone we are not.
The curriculum will help you answer:
C: CORE
Who are you, and how will you express that in the world?
O: OFFER
Once you have a basic idea of what to sell, how will you make it a no-brainer to buy?
D: DEMAND
How can you build your audience, attract leads, and increase sales?
E: ENERGY
How can you increase your capacity for success?
What’s Included?
You’ll get an all-access pass to the best frameworks and processes to first BUILD your brand and then BE your brand online. Beyond the curriculum, you’re tapping into a mastermind of fellow brand-builders and entrepreneurs.
All of the best Brand-Building Curriculum
Get full access to my most popular courses: including the Brand New Brand, the Brand Advantage, and Clarity Week. (Reorganized for ease of access.)
All 12 Brand Archetype Courses
Immerse yourself in the magic of all 12 brand archetypes. Use your access to all 12 to hone in on your top 2-3. If you work with clients, use the insights in all 12 courses to inform the work you do for them.
Monthly Mentorship Calls
Get group coaching on Zoom with Kaye and other members of the Brand Clarity Collective. Learn from others’ questions and get Kaye’s expert feedback directly on your brand.
Monthly Guest Experts
Tap into Kaye’s network of entrepreneurs and learn from subject matter experts in hot topics like Instagram marketing, Pinterest strategy, video creation, and more. There will be an array to choose from. You’ll take what you need.
Monthly 1:1 Coaching Opportunities
Each month, one member will be selected (by lottery) to be featured receive in-depth 1-1 coaching from Kaye on your brand.
Brand Mastermind Community
Connect and network in a community with like-minded entrepreneurs. Let’s normalize the success in online business that doesn’t seem normal to “regular people.”;)
Twice-Yearly Brand Advantage Sprints
Ignite your momentum with 30-day challenges that we host twice each year. Deepen your clarity around your brand – fast – through focused action.
Special Events & Bonuses
Exclusive events for our mastermind community will be announced. If you have requests, send them to Kaye’s team.
Curriculum Highlights
Brand Book Template
My exclusive Brand Book template for you to use for your brand in both PowerPoint and Keynote that you’ll update after each lesson.
Clarity to scale workshop
Create your system to build your audience, generate more leads, and sell more with this premium workshop.
content calendar template
Tons of templates and tools are included in the resource section, including the content calendar I use in my own brand.
Brand Portrait guide
Maximize the impact and quality of professional brand portraits with this 18-page guide.
create cashflow
90-minute workshop to help you identify opportunities to generate cash quickly, and also how to create sustainable sales generation in your brand.
Uncertain to unstoppable workshop
During times of tension and unease, we need to adjust our brand tone and messaging. This workshop helps you adjust to changing times.
When does all-inclusive come at such a delightfully manageable price?
Now. That’s when.
Everything you get:
Brand New Brand Curriculum … $4,128 value
12x Brandfluency Archetype Courses … $3,564 value
Brand Advantage Curriculum … $997 value
Clarity Week Curriculum … $297 value
Clarity to Scale Workshop … $297 value
Create Cashflow Workshop … $297 value
… $9,580+ curriculum value
PLUS Exclusive Mastermind access:
Mastermind Private Community … $497+ (priceless)
Group Coaching Calls … $997+
… $11,074+ total value
Click the button below for the support level you’d like. The link will direct you to sign into Teachable and check out on that site. I can’t wait to support you in your brand-building!
This experience* revolutionized my business model. I am inspired, clear, and empowered to go forth and conquer!
“It stands head and shoulders over any other online group/ mastermind/ program I’ve joined. I learned branding was much more than the package I dressed my business up in. I really didn’t get that before. Truth is this approach speaks to me, energizes me, clarifies me, and magnetizes me. I realize now why I never got as far as I wanted with any of it because I kept trying to fit into what I was taught “would work” vs transforming my brand into the best incarnation it could be, so it could attract my ideal clients organically.”
– ELIZABETH
*This testimonial is for Kaye’s Brand New Brand program – which is included in the Collective!
Meet Your Educator & Mentor
Kaye Putnam
If we haven’t been officially introduced, I’m happy that you found my corner of the internet. I’m the psychology-driven brand strategist for entrepreneurs.
Really, the reason I do what I do is because I believe that entrepreneurs change the world. I know it sounds cheesy, but I see it every day. The impacts that we make ripple out in infinite directions to our family, friends, customers, and community.
Especially at a time when the world is increasingly complex and so many of our systems are under tension – entrepreneurs get things done. We don’t wait for permission to go out and help people.
- Health and wellness practitioners help people feel better.
- Educators and mentors teach people who want to learn.
- Coaches facilitate meaningful transformations.
- Ecommerce brands give people choices beyond the big box stores.
If I can help more of you brilliant entrepreneurs package up that genius and get it out into the world, I’m working on my purpose.
FAQs
Is this a course or a mastermind?
Both! I’m bringing together ALL of my best branding courses into one place and providing transformational support through group calls and consulting. In addition, we’re unveiling a brand new community for you to interact and network with your fellow Collective brand-builders. No need to choose – you get the best of everything.
Do I need all 12 archetype courses?
To build a single brand, no. The magic is choosing your top 2-3 archetypes to focus on – and building your brand by blending those. Having access to all 12, however, will support you in the decision-making process. You can compare and contrast. You can explore.
Plus, you may find that you don’t resonate with one archetype as much as you thought when you start going through the course. Or maybe over time, your brand evolves. Having access to all 12 makes it easy to pivot.
If you work with clients in any creative or coaching capacity, having all 12 means that you can apply the insights from the courses to the work you do for your clients. (Pssst… This is an incredible value! Do the math!;)
What if I’ve purchased one of your courses already?
BNB students and Complete Set Brandfluency buyers get a complimentary 6 months of community access plus 50% off of the curriculum. If that’s you, you got a special email from us.
For everyone else, the Collective gives you access to our entire library – to unlock the answers to any branding questions you have.
(If you’ve purchased courses from Kaye in the past, don’t worry; You’ll still have access! But consider joining the collective to uplevel your experience and results!)
What kind of time investment should I plan for?
Plan for a weekly 1-hour call if you wish to participate in all of the community calls (Wednesdays at Noon ET; replays provided.)
The time investment for watching the curriculum completely depends on where you are in your business and what your current goals are. Visit and revisit the curriculum at the time and pace that’s right for you.
Is there a guarantee?
Because we are granting full access to all of our best curricula and support in this mastermind X mentorship experience, refunds are not available during the first six months. After the initial six months, you can cancel at any time, but keep lifetime access to the courses!
enroll today!
Brand Clarity Collective
Click the button below for the support level you’d like. The link will direct you to sign into Teachable and check out on that site. I can’t wait to support you in your brand-building!
© 2022 Kaye & Co, LLC. All Rights Reserved.