How to Launch Your Brand with Velocity
Are you launching a brand new business?
If so, the last few months (or years) have probably included learning about your target audience, creating a business plan, deciding on your perfect offer, and making hundreds of other decisions for your business.
But, what about your brand?
What *emotions* should you audience feel when they encounter your business?
What guiding principles you will stand for *above all else*?
How will you infuse your *personality* into your business?
Why should your ideal clients *care* about what you have to sell?
These are the types of questions you answer when you dedicate the time now to building a *psychology-driven* brand.
You need a brand that’s true to your ideals, values, strengths, and beliefs. You need to connect with your ideal clients on an emotional level. This is what a psychology-driven brand strategy does for your business. It allows you to magnetically draw in clients happy to pay your worth.
Because you are not just launching a business… you are creating something so much larger than that. You need to identify the bigger reason you exist.
Why should your audience care about YOU instead of the thousands of other businesses out there offering something similar?
This is why we’re here! To help you get this right. To ensure you put your best foot forward. Because getting started the right way is crucial and sets the tone for the success of your business for years to come.
Why is it so important?
Here’s what happened…
I decided to build a business around what I knew. Namely: being a military spouse with ambitious career goals. I built my entire brand around the brand name and website, the “Successful Military Wife.”
The problem with that misstep was that my value extends way beyond helping military spouses. It’s part of my identity, yes, but it unnecessarily limited my impact.
This kind of naming and brand faux pas can be avoided by establishing your branding the right way. As soon as I transitioned to my own name as my brand, things started falling into place. I started attracting more clients, making more money, and feeling aligned with my brand.
And that’s just one example of all of the decisions you make when you’re building a new brand. There are so many decisions you’ll be making in these early days:
… your first offer
… how you’ll explain your value
… if you’ll DIY everything, or hire help
… what your website will look & feel like
… and on & on.
Branding Words of Wisdom
Are you more of an audio/visual learner? Here are some of my favorite videos with advice specifically around launching with confidence and clarity *from the start*. Psstt… want to see the latest videos as they are released? Subscribe on Youtube:
I’m OBSESSED with brand archetypes to infuse psychology into your brand strategy. Listen to learn why.
Naming. Is. Hard. Period. Here are some tip and tricks if you’re struggling to decide WHAT to name your business.
Listen in to learn my 5 favorite exercises to banish imposter syndrome F-O-R-E-V-E-R.
You’re an entrepreneur…this means you have tons of great ideas. Watch this video for tips on how to *focus* that genius.
Advice for Launching with Velocity
Focus on doing what you can, with what you have right now.
If you can’t put a site up yet, use social media for now. Or a simple landing page. If you need clients, work with some (carefully chosen) beta clients in return for feedback. If you can’t afford a designer (common!) use Canva.com or templates in the beginning. Remember there’s always a way forward with the resources at hand.
Take time to decide what need within your niche you solve.
Work and talk with real, live, human beings.
Decide: How will your brand make people feel?
Bootstrap with self-education, courses, and group programs.
Be YOU to find your people.
Collect proof points & credibility clues.
Find a cohort of entrepreneurs.
Start before you're ready and stay in motion.
Just remember, when you’re launching a new brand, constantly find yourself in action. Figure out where you fit, test your theories, interview potential ideal clients, network, learn and above all….work with clients! You’ve got this.
Launch with Velocity Articles
Or, do you want free brand training?
Have you checked out our FREE 5-day training? The Define Your Brand Mini Class is the perfect first step to defining the CORE of your brand. This mini class will introduce you to our psychology-driven methods of brand building and kick start defining the basics of your brand with true personality.
3rd Person Style
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She believes in pursuing big audacious dreams and that entrepreneurship is the key to freedom.
She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brand strategy and websites, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.