Launch with Velocity
You are building *your* brand. Or for some of you, your *next* brand. 😉 Either way, you’re launching something new to a new audience.
Maybe you’ve been throwing around the idea of launching for a few weeks… but more likely…
It’s been months…or years.
And now you’re here. You’re ready to take action.
You are an entrepreneur. What a crazy, beautiful life.
Oh, the memories… the rollercoaster of emotions!
Excitement… fear… you’re ready… you’re not… you’re ready again.
Well I’m here for you! To make sure you do this right. To ensure you put your best foot forward.
Because you are not just launching a business… or offering a new service. You are building your *brand*. Getting started the right way is crucial.
Why is it so important?
When I first jumped into online entrepreneurship, I made a mistake that cost me six months of brand-building. I limited my potential before I even got started.
Here’s what happened…
I decided to build a business around what I knew. Namely: being a military spouse with ambitious career goals. I built my entire brand around the brand name and website, the “Successful Military Wife.”
The problem with that misstep was that my value extends way beyond helping military spouses. It’s part of my identity, yes, but it unnecessarily limited my impact.
This kind of naming and brand faux pas can be avoided by establishing your branding the right way. As soon as I transitioned to my own name as my brand, things started falling into place. I started attracting more clients, making more money, and feeling aligned with my brand.
And that’s just one example of all of the decisions you make when you’re building a new brand. There are so many decisions you’ll be making in these early days:
… the brand name
… your first offer
… how you’ll explain your value
… if you’ll DIY everything, or hire help
… what your website will look & feel like
… and on & on.
Getting direction and help in your early brand-building stages is an awesome shortcut to getting the results you want, faster. This isn’t to say that you won’t make any mistakes. However, by finding brand-building mentors early on, you get to skip a lot of the mistakes *they* made.
#BrandingAbroad Words of Wisdom
Are you more of an audio/visual learner? Here’s some advice for launching… delivered via locations around the world in my #BrandingAbroad video series. Psstt… want to see the latest videos as they are released? Join the In Demand Brand FB group:
You have your own unique genius to share with the world! But we can’t read your mind. If you don’t put yourself out there, we’ll never understand your unique genius.
You have *all* the ideas, but it’s hard to stay on task sometimes. Here are 3 hints I personally use to stick to my plans.
Give a little something extra to your clients to surprise and delight them.
And finally, here’s some advice on how to *FOCUS*. Focus your message, your design, your vision.
Launch with Velocity Advice
Time for some unsolicited advice. Because I believe in you and I believe in your brand. And I want you to rock this launch 😉
Focus on doing what you can, with what you have right now.
If you can’t put a site up yet, use social media for now. Or a simple landing page. If you need clients, work with some (carefully chosen) beta clients in return for feedback. If you can’t afford a designer (common!) use Canva.com or templates in the beginning. Get and stay in motion.
Take time to decide what need within your niche you solve.
Work and talk with real, live, human beings.
Be ready to change, evolve, and adapt.
Start before you’re ready.
Decide: How will your brand make people feel?
Pull inspiration from everywhere.
Bootstrap with self-education, courses, and group programs.
Be YOU to find your people.
Collect proof points & credibility clues.
Challenge yourself to write a list of 100 reasons why someone should hire you. Think about your past jobs, education, and people you’ve helped. Also, think about all of the benefits and life changes your future client gets from working with you. Consider all the ways they save time and money. Think about all the pain/frustration you alleviate for them. When you’re done with this exercise, you’ll have a master list of all the reasons someone would be crazy not to hire you! You can use this list to help write your website and as a shot of confidence whenever you need it.
Find a cohort of entrepreneurs.
Get in and stay in motion.
Launch with Velocity Articles
Still craving more knowledge? Here are a few can’t miss articles I’ve published on building your dream brand from the start.
Or, if you’re not ready to purchase JUST yet…
Have you checked out our FREE 5 day taining? The Define Your Brand Mini Class is the perfect first step to defining the CORE of your brand. This mini class will introduce you to our psychology-driven methods of brand building and kick start defining the basics of your brand with true personality.
3rd Person Style
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with 100+ clients from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She believes in pursuing big audacious dreams and that entrepreneurship is the key to freedom.
She works with students in her Brand New Brand incubation program and with clients 1-on-1. When she’s not transforming brand strategy and websites, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.