Instagram Lessons for Lover Archetype Brands

Big Brand Lover Archetype Inspiration

The Lover Archetype brand can show up in many different ways. You can often see it in a love for form, design, food, and style. For a Lover Archetype, the packaging is just as important as what is inside. Brands that operate from a “passion first” ideology are tapping into this archetype.

Louboutin showcases its iconic red-bottom shoes and other products in many different alluring and visually appealing setups. The most obvious Lover Archetype image from them is the middle photo of the legs – sexy. Human form and style are celebrated here.

What is more pleasurable than chocolate and ice cream? Ay yi yi, I’m drooling over here. While most of their feed shown here is just product photos, these are pretty darn sensual food photos.

Entrepreneur Lover Archetypes to Follow

I adore Hilary’s Instagram feed (after all, she teaches a class on it). For me, she shows up as the Lover Archetype brand because of her unabashed passion for form & beauty that she mixes with business. Her work is always impeccably designed and shows the pretty parts of life, which is typical of a Lover.

Kory is a softer version of the Lover Brand Archetype, and it shows up strongest for me in her description of her target market, “the passionate woman.” She also has an impeccable style and eye for detail. Notice her color palette here is feminine, soft, and pleasing.

Tips for Showing Your Lover Brand on Instagram

  • Visual quality REALLY matters with your archetype. Take the time to curate a beautiful and engaging feed.
  • Traditional “Lover” colors are going to include red, pink, purple, chocolate…

Also, if you aren’t sure what your brand’s archetype is, take my brand personality quiz. Over 100,000 entrepreneurs who are working to understand and define their brand have taken the brand personality quiz.



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