Influencer Marketing with Sedge Beswick

Influencer Marketing with Sedge Beswick

In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.

Whether you’re a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.

We talk about:

  • [0:00] Intro
  • [01:27] The Rise of SEEN Connects
  • [04:07] Biggest changes in social media
  • [05:51] How to stand out in an oversaturated market
  • [07:47] Sedge’s favorite campaign
  • [12:11] Leaning into intuition
  • [18:32] Finding work/life balance
  • [21:35] How to grow as an influencer
  • [23:56] Working with an agency
  • [26:50] Common influencer/brand pitfalls
  • [27:52] Where to find Sedge
  • [28:28] What small businesses need to know

Connect with Sedge here:

    Connect with Kaye here:


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