Empowering Business Owners on Instagram
In this episode of the Brand Gravity Show, I sit down with Sue B. Zimmerman (@theinstagramexpert), a highly respected online marketing educator, influencer, and business coach. With over 30 years of entrepreneurial experience, Sue B. has become a go-to expert in leveraging the power of Instagram for business success.
We’re talking about everything from AI and video content to work-life balance and engagement in direct messages. Sue B. stresses the importance of authenticity and consistency when it comes to your brand message. After all, to create a resonant brand, you’ve got to be true to yourself and stay on message!
But don’t worry, it’s not all serious business talk. Sue B. shares some hilarious personal anecdotes and drops a few key takeaways that are sure to make you laugh. And if you’re looking to succeed in the digital landscape of Instagram – you *must* give this a listen. I promise you’ll come away with valuable insights and actionable strategies to help you achieve your entrepreneurial dreams!
We talk about:
- [0:00] Intro
- [01:56] Discovering Instagram and the birth of Sue B.’s passion for teaching it
- [05:36] Trends in the industry: AI and the power of video content
- [08:45] Evolution of Sue B.’s brand and the inclusion of her CEO, Morgan
- [12:19] Achieving a work-life balance
- [15:57] How to thrive in ‘slow times’
- [20:33] Mastering DM Engagement
- [25:06] Unleashing brand energy
- [28:51] Sue B.’s Three Keys to Make Money on Instagram From Your Ideal Client
Connect with Sue B. Zimmerman here:
- Discover the 3 Keys to Make Money on Instagram From Your Ideal Clients
Connect with Kaye here:
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