7 Steps I Took to Reach $1M in Course Sales

For entrepreneurs out there looking to break into the online world, course sales can be one of the most lucrative and magical paths forward.

As of late last year, I have crossed the incredible milestone of $1 million in course sales on Teachable. 🎉

To mark this momentous occasion, I want to share with you exactly what it took to hit such an *incredible milestone.*

My path to this achievement was not easy or quick, and there were definitely no overnight successes.

I spent a lot of time working through the details of making a million dollars in course sales, so I’m going to let you in on all that I’ve learned from my experience… in 7 key steps.

With out further ado.. 

Long-Term Thinking

When I was pregnant with my daughter, I realized that to make decent money in course sales, I had to adopt long-term thinking & planning.

So even if there were vacations or times of having ‘squirrel brain,’ where little work could be done, this strategy would still generate income via productizing some services and knowledge into assets that keep on giving.

In other words: don’t rely solely on direct one-to-one time for making money – it’s all about finding creative ways to keep the cash flow high –passively– no matter what life throws at you.

Lead Generation

Building an audience and lead generation can be a challenge – especially when you’re selling courses in mid-market price ranges. I had to really shift the way I thought about getting people into my funnel.

How can I consistently get people into my funnel and on autopilot?

The most effective lead generation strategy for me is my Brand Archetype Quiz. Maybe it’s something completely different for you?

Being a Leader

Want to be part of that top 1 or 5 percent in your niche?

Position yourself as an online leader and become an expert in your field. Generously share value by creating content, appearing on other people’s platforms, and expanding your own knowledge.

I truly believe that entrepreneurs can change the world with what they know.


Creating a successful product to sell can be a daunting task, but it doesn’t have to be. With the right approach and dedication, anyone can create an amazing product that will serve their customers for years to come.

By investing time and resources into creating your offer and developing the best possible experience for your customers, you’ll be able to reach more people with quality products that stand out from the competition.

Crafting a valuable product isn’t something that will come together overnight. It takes hard work and dedication to build up the value of your offering – so don’t be fooled by those who promise quick results!


Experimentation is key to success when it comes to launching new products and services.

It’s important to try different hooks, messaging, and ways of selling the same offer in order to appeal to different people. If something isn’t working, don’t be afraid to cut your losses and move on; use what works as a bonus for other courses or products instead.

By experimenting with various approaches, you can increase the chances of having successful launches that will help grow your audience.

Systems & Automations

It’s SO important to create systems and automations that can be used multiple times and with minimal effort.

My email sequence for students is set up and ran on autopilot. I also use slide decks and sales page templates in Canva to save time.

I have a team member to help support students, allowing me to spend more time creating content and scaling my business. By doing this, you can provide a better experience for your customers without sacrificing quality or customer service.

Brand Experience

Creating a premium value exchange and providing an amazing experience is essential to success in selling courses.

Therefore, it is important to be mindful of the brand experience by infusing your brand personality, visual identity and standards into each part of the course.

Additionally, accessibility should also be taken into account by providing different learning methods such as videos, transcripts and worksheets for people with different learning styles. 

Pssst… You can pin this vlog post to reference later! 📌

Pivot Your Business and Brand - Pin

Pin this vlog post to reference later! 📌

Achieving $1 million in course sales is an amazing accomplishment, and if you’re an entrepreneur looking to make it big in the online world, then this milestone should definitely be on your radar.

To hit such a success, I spent a lot of time working hard and perfecting my process— I hope it my intel was helpful!

💜💫If you have been part of one of my courses (past, present, & future), I want to thank you from the bottom of my heart for joining me on this journey. Without your support, none of this would have been possible.



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