Define your psychology-driven brand strategy in 1 week
Increase demand for your brand so you can charge what you want, work with ideal clients, and build trust faster.
- Become known as the go-to in your space
- Define your unique message to stand apart from the noise
- Attract leads & sales to you
Congratulations, you’re in!
unlimited lifetime access
Get Excited to Learn
(Watch this 3-minute video to learn more!)
The Clarity Code Framework flips typical brand strategy inside out and upside down. Instead of focusing on who we think we “should be” or “need to be” to attract ideal clients, we focus on our innate strengths and truth. Our potent purpose and personality naturally attracts the best clients to us – without needing to resort to cheesy internet marketing techniques, bending over backwards to please others, or being someone we are not.
I developed this framework over the last decade. Previously, I only shared pieces of the system in different places, and reserved the full framework for my 6- and 7-figure agency clients. But now that I’ve had time to hone in and improve the system over the years, I want to share it with as many entrepreneurs as possible.
Building a psychology-driven brand means that we need to recognize that there are invisible forces that are driving both our own actions and the actions of our ideal clients, including purchasing behavior. Until we address what is beneath the surface, we miss out on opportunities to serve the people we are meant to serve.
But no matter what, you’ll walk away from this week of in-depth live training with
✔️ crystal clarity about your brand strategy that you can use to…
✔️ build a business in alignment with your greatest strengths, and to…
✔️ leverage psychology and emotion to attract clients & students that you love to work with.
Meet Kaye, Brand Strategist
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code™.
She believes in pursuing audacious dreams and that there is genius that lives inside every entrepreneur. When you have a clear brand, your clients love, respect, and are willing to pay premium prices for your work. It gives you the clarity and confidence to scale your impact and income.
In this 5-day course, I teach you my Clarity Code™ framework to craft your psychology-driven brand strategy from end-to-end.
By the end of the week, you’ll walk away with:
✅ Mastery of exactly which elements are important for attracting ideal clients on an intuitive, emotional, and gut level
✅ A customized action plan for the next quarter to implement what you learn into your brand
✅ A framework to return to again and again, if you are ever feeling stuck or unclear in the future
✅ A content & campaign plan to attract new leads & sales to your brand
✅ A new understanding of the subconscious and invisible forces that are influencing your brand’s results
✅ New on-brand language and messaging to sell more of your signature product or service
Kind Words from Previous Students
Day 1: Energetic Influence
Master your energy to succeed, lead, and impact people at a new level
How your physical, intellectual, and emotional energy affects your results, and easy ways to increase your capacity to do great work
Practical techniques to increase your energy, even if you’re a mom of triplet toddlers (or whatever keeps YOU busy!)
The 3 “magic” elements that make entrepreneurial leaders irresistible to follow (and that anyone can learn to master)
The ETA Framework that is crucial to master if you want to grow your business in meaningful ways
How to get out of your own way when it comes to showing up, selling, and serving
Day 2: Innate Advantage
Leverage the Forces that effortlessly attract clients in a way that is authentic to you
How to cultivate a clear, authentic, and differentiated brand to become well-known and respected in your market
How to attract ideal clients, customers, & students on a subconscious, psychological level
The invisible forces that drive people to flock towards some brands, and ignore others
How to attract more of the right clients by being more of yourself
Day 3: Offer Doctor
to build an irresistible brand, you need an irresistible offer
How to position your product or service at a premium, so you’re not seen as a commodity or “hired hand”
The Mirror Language Technique to get inside of your ideal client / customer’s minds, so they are excited to spend money with you
The best way to streamline your value ladder, to make sense of your current offers and to plan future products
How to stop being distracted by different niches and settle on a signature service or product
How you can make serious money by making a serious difference in your clients’ lives
Day 4: Brand Gravity
define your content & conversion strategy to create more ideal clients
The 3-Stage Content & Conversion System every brand needs to consistently attract leads and sales
Plan your Content Calendar for the upcoming quarter so you know exactly when, what, and why you’re posting
The 3 steps to take to connect your big idea or vision to the day-to-day content you publish
The exact way 6- and 7-figure entrepreneurs and global brands tell stories that sell
The 7 Human Elements you should consider to connect with your ideal client on a deeper level—so they’ll resonate with everything you say
How to stay consistent & cohesive across channels, team members, and campaigns
Day 5: Future Reality
learn to work with your SUBCONSCIOUS to achieve your goals, instead of against it
How to clearly define your goals so you’re confident in the path forward
How to get your subconscious mind on board with the goals and visions you create
The 5 Crucial Factors for a strategy to manifest tangible results
The Brand Order of Importance: learn what to focus on next to create the best results (based on your stage of brand-building)
The exact Quantum Quarter template I use to plan my brand and business growth
Everything You’ll Get
5 Live Mentorship Sessions
During the live week-long course, I’ll be hosting 5 daily 90-minute group mentorship sessions on Zoom.
Brand Future Assessment
On the last day, I’ll be granting you access to a brand new comprehensive brand assessment to help you determine *exactly* what your next steps will be to implement the strategy you create.
Templates, swipes, examples...
This is a fully resourced course. From mad-libs style exercises, to resource lists, to numerous client examples at every turn, your learning experience will be engaging, fun, and appeal to different learning styles.