by Kaye Putnam | Attracting Clients, Visibility
What is brand visibility? Big and small brands alike buy TV and radio ads, sponsor little league teams, buy billboards, write blogs, and post on their Facebook pages. They are on an ever-ending quest to “get their name out there.” Many of these actions don’t have a...
by Kaye Putnam | Entrepreneurs, Visibility
Consistency is hard. Right?!? Tell me you’re with me. In my head, I know consistency is the key to building a successful business, especially in this scattered online world. With new people coming and going all the time, it’s important to prove that you’re different....
by Kaye Putnam | Entrepreneurs, Launching, Rebranding, Visibility
I almost didn’t write this post. I’ve been facing major RESISTANCE and avoiding my Brand New Brand course creation like the plague. My thought was, “Week 3 update?! What update??” As I was playing out this conversation in my head, I realized that not having an...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Magician Archetype Inspiration Magician Archetype brands can be really interesting, because they can take on many different forms. It’s a main strength of the brand type – the ability to mold and influence the world around them in new and progressive...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Royalty Archetype Inspiration The Royalty Archetype brand is the most aspirational of all the archetypes. Brands that live this archetype tend to show off the lifestyle of someone who’s “made it.” They lead by example and inspire others to reach their level...
