by Kaye Putnam | Entrepreneurs, Launching, Rebranding, Visibility
I almost didn’t write this post. I’ve been facing major RESISTANCE and avoiding my Brand New Brand course creation like the plague. My thought was, “Week 3 update?! What update??” As I was playing out this conversation in my head, I realized that not having an...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Magician Archetype Inspiration Magician Archetype brands can be really interesting, because they can take on many different forms. It’s a main strength of the brand type – the ability to mold and influence the world around them in new and progressive...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Royalty Archetype Inspiration The Royalty Archetype brand is the most aspirational of all the archetypes. Brands that live this archetype tend to show off the lifestyle of someone who’s “made it.” They lead by example and inspire others to reach their level...
by Kaye Putnam | Entrepreneurs, Launching, Visibility
Last week I announced that I’m embarking on a very public 12-week launch experiment. These 12 weeks happen to coincide with the last 12 weeks before I take a break TO HAVE A BABY. (I am fully aware that I may be crazy.) If you want to read and watch the full story,...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Girl/Guy Next Door Inspiration Girl & Guy Next Door Archetype brands are all about creating a relatable, friendly relationship with their customers. They remind us to be humble and that our dreams are possible through hard work and a good attitude....
