by Kaye Putnam | Brand Archetypes, Rebranding
The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme of relief! 😅 😅 😅 I get feedback like this: “Kaye, I took your brand archetype quiz, and I finally feel like I have permission...
by Kaye Putnam | Entrepreneurs, Launching, Rebranding
When you first set out to build a brand – or if you hear that it’s important to have a brand, it can be quite confusing at first. 🤷🏻♀️ What does “a brand” mean, anyway? For most entrepreneurs, their minds automatically go to the visuals – you know…...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
by Kaye Putnam | Attracting Clients, Rebranding
When you’re getting started as an entrepreneur, one of the most important questions to answer is, “Who’s your ideal client?” (And this isn’t just a question for new business owners, either. It comes into play any time you’re making a shift or selling a...
by Kaye Putnam | Attracting Clients, Rebranding
When you’re choosing colors for your brand, #allthequestions start to pop up. Is this color too feminine for your brand?Is this color too sedate? (Snore….)Maybe this one is too wild…Choosing colors for your brand can trigger your inner Goldilocks,...
