by Kaye Putnam | Entrepreneurs, Rebranding
Do you want your brand to be remembered?Most brands don’t put enough thought into their messaging, and it’s one of the biggest opportunities for them to stand out. But it’s not just about saying something different. It’s also about how you say...
by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding
Naming a business tools and resources ahead! But first, a question… “What’s in a name?” 🌹 When Juliet asked this of Romeo, I wonder if she thought – for even a second – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
by Kaye Putnam | Growth, Rebranding
Is it time for a re-boot of your brand? Oooooooo – exciting! 🎉A thoughtful *rebrand* can up-level your business in all the right ways!After serving clients and customers for a bit, the foundation of your brand often come into clearer focus – but needs to be...
by Kaye Putnam | Rebranding, Visibility
Stock images – or pizza? Which one do you think I’m more PICKY about? 🤣Honestly, it’s neck and neck. (We lived in Naples, Italy for three years. As a result, I’m admittedly a complete pizza snob. It is what it is!) So I’m going to say...
by Kaye Putnam | Brand Archetypes, Rebranding
The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme of relief! 😅 😅 😅 I get feedback like this: “Kaye, I took your brand archetype quiz, and I finally feel like I have permission...
by Kaye Putnam | Entrepreneurs, Launching, Rebranding
When you first set out to build a brand – or if you hear that it’s important to have a brand, it can be quite confusing at first. 🤷🏻♀️ What does “a brand” mean, anyway? For most entrepreneurs, their minds automatically go to the visuals – you know…...
