by Kaye Putnam | Entrepreneurs
SPOILER ALERT: Not having a customer experience strategy still results in an experience – just not one you’re likely to be proud of. Like your brand, your customer experience exists in your buyers’ minds. Their perception of whether or not your process is enjoyable,...
by Kaye Putnam | Entrepreneurs, Launching
When I launched my Brand New Brand program for the first time back in 2015, my main goal was to help more ambitious brand builders at a lower price point, in a supportive group environment. It’s my program for those getting started and whose businesses have...
by Kaye Putnam | Entrepreneurs, Launching
As an entrepreneur, one of the toughest decisions you’ll make early on is what to name your brand. Even after you’ve given your business the perfect name, you may struggle with coming up for on-brand names for your service packages, programs, newsletters,...
by Kaye Putnam | Entrepreneurs
Building a meaningful, cohesive brand requires a lot of decision making… and despite what our egos may sometimes tell us, we can’t be always be right. No matter how many articles you read or brains you pick, you’ll still be left with situations that vary from business...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Offering an online product or service puts you on the front lines of an all-out price war… and if you’ve put in your time, you’re probably BEYOND ready to climb the ranks (and make more money). I hear ya. Increasing your pricing is an anxiety-inducing process. ...
by Kaye Putnam | Entrepreneurs
Dory from Finding Nemo says, “Just keep swimming” – and while that’s good advice, I rely on my own set of mantras to get me through the work week. After all, we can’t all live by the words of a forgetful fish. But before I dive into my personal mantras, allow me to...
