by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding
Naming a business tools and resources ahead! But first, a question… “What’s in a name?” đš When Juliet asked this of Romeo, I wonder if she thought – for even a second – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
by Kaye Putnam | Attracting Clients, Entrepreneurs
All the smartest brand-builders know that humans make buying decisions emotionally.*Â So itâs super-important that we donât get stuck in the traps of âcreating the best widgetâ or âhaving the cheapest offer.â (Ugh! Competing on price alone is the pits!)Â Â And we also...
by Kaye Putnam | Entrepreneurs, Visibility
I call B.S. on showing up every single day! There. I said it. Because here’s the thing. Daily work may feel good for some entrepreneurs. But it doesn’t work for everybody. In fact, I am not the type of person who works on my business from sun up to sun...
by Kaye Putnam | Entrepreneurs, Growth
As entrepreneurs, we all have different dreams and goals.Maybe yours is to take more vacations – while also feeling really comfortable about being able to pay for those vacations! âď¸ Or maybe you’re dreaming of a New York City pied-a-terre – where...
by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs
People know I’m a bookworm. đ¤ And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yep⌠Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
by Kaye Putnam | Attracting Clients, Entrepreneurs, Visibility
So, maybe you weren’t bitten by a radioactive spider. đˇÂ (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 𤣠Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
