by Kaye Putnam | Brand Strategist
Before we dig into what a brand strategist is, it’s important to understand what we’re not: A Brand Strategist is NOT the expert in your brand – YOU are. It’s a common misconception that brand strategists have all the answers, when in fact, just the opposite is true:...
by Kaye Putnam | Brand Strategist, Rebranding
Rebranding your business can be a daunting task. There are a ton of decisions to be made before any changes are implemented, and altering the look and feel of your brand across each platform is a time-consuming process. If you’ve been struggling with where to begin or...
by Kaye Putnam | Brand Strategist, Entrepreneurs
My family is Finnish. We’ve been in North America for generations, so only bits and pieces of the culture have stuck with us. Still, it gives me a strong sense of identity. There is comfort in knowing that parts of your personality and tendencies come from hundreds of...
by Kaye Putnam | Brand Strategist, Entrepreneurs
All of a sudden, I am crying. I never cry. Well, rarely. And now I’m crying about an assignment that my business mastermind coach issued to our group. There’s not supposed to be crying in business. (Right?!) The assignment was simple. We are supposed to write a post...
by Kaye Putnam | Brand Strategist, Entrepreneurs
You are about to launch into a bold new frontier of your professional career: you’ve decided to start your own business. (Congratulations!) You crave the ability to make a full-time income from home like all of the success stories you’ve read on the...
