by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding
Naming a business tools and resources ahead! But first, a question… “What’s in a name?” š¹ When Juliet asked this of Romeo, I wonder if she thought –Ā for even a secondĀ – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs
People know I’m a bookworm. š¤ And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yepā¦ Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding
Why is building a brand EVEN important?Ā š§(Ever ask yourself that?) Like… How does all that ā”ļøā”ļøā”ļø energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
by Kaye Putnam | Brand Strategist, Entrepreneurs
When defining your business’s brand, do you ever feel like you’re trying to read a label – but fromĀ insideĀ a bottle? š§The reason I ask is… I’m often asked, “Kaye, what does a brand strategist / consultant really do?”š¤Ā š¤Ā š¤ So,...
by Kaye Putnam | Brand Strategist, Launching, Rebranding
Ready to grow and scale your brand past that revenue ceiling you’ve hit? Itching to start from scratch with a complete rebrand? In need of a way to give your team the tools they need to create on behalf of your brand? Launching a new course or product? Most...
