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4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

by Kaye Putnam | Brand Archetypes, Brand Strategist

Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
Naming a Business? Use These Tools to Find the Perfect Brand Name

Naming a Business? Use These Tools to Find the Perfect Brand Name

by Kaye Putnam | Brand Strategist, Entrepreneurs, Rebranding

Naming a business tools and resources ahead! But first, a question… “What’s in a name?” 🌹 When Juliet asked this of Romeo, I wonder if she thought –Ā for even a secondĀ – of ALL of us future entrepreneurs? And the P-R-E-S-S-U-R-E we...
The Best Branding Books: My Favorites for Inspiration & Learning

The Best Branding Books: My Favorites for Inspiration & Learning

by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs

People know I’m a bookworm. šŸ¤“ And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
Why is Branding Important? 7 Reasons It Pays To Build Your Brand

Why is Branding Important? 7 Reasons It Pays To Build Your Brand

by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding

Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that āš”ļøāš”ļøāš”ļø energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
What is a Brand Strategist? A Peek Behind the Curtain!

What is a Brand Strategist? A Peek Behind the Curtain!

by Kaye Putnam | Brand Strategist, Entrepreneurs

When defining your business’s brand, do you ever feel like you’re trying to read a label – but fromĀ insideĀ a bottle? 🧐The reason I ask is… I’m often asked, “Kaye, what does a brand strategist / consultant really do?”šŸ¤”Ā šŸ¤”Ā šŸ¤” So,...
Is it Time to Invest in a Brand Strategist?

Is it Time to Invest in a Brand Strategist?

by Kaye Putnam | Brand Strategist, Launching, Rebranding

Ready to grow and scale your brand past that revenue ceiling you’ve hit? Itching to start from scratch with a complete rebrand? In need of a way to give your team the tools they need to create on behalf of your brand? Launching a new course or product? Most...
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