by Kaye Putnam | Brand Archetypes, Rebranding
The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme of relief! 😅 😅 😅 I get feedback like this: “Kaye, I took your brand archetype quiz, and I finally feel like I have permission...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Visibility
Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it’s time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! 🤓 But how? This precious singularity can...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killin’ it…? When you see one, you think something like… She is so unapologetically “her.” I...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too. Because in it,...
by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
