by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? š …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Visibility
Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it’s time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! š¤ But how?Ā This precious singularity can...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killinā itā¦?Ā When you see one, you think something likeā¦Ā She is so unapologetically āher.ā I...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research.Ā And I stumbled upon the jenky website that would change my life.Ā That moment would change so many othersā lives, too. Because in it,...
by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts…Ā If you hang out here because you are a brand nerd like me š¤, then this phrase probably gets you PRET-ty excited.Ā Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Brand Archetypes
Before discovering archetypes, my ābrandā was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
