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4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales

by Kaye Putnam | Brand Archetypes, Brand Strategist

Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
The Best Branding Books: My Favorites for Inspiration & Learning

The Best Branding Books: My Favorites for Inspiration & Learning

by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs

People know I’m a bookworm. šŸ¤“ And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yep… Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
Brand Archetypes: Should You Ever Change Yours?

Brand Archetypes: Should You Ever Change Yours?

by Kaye Putnam | Brand Archetypes, Rebranding

The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme ofĀ relief!Ā Ā šŸ˜…Ā šŸ˜…Ā šŸ˜…Ā Ā I get feedback like this: “Kaye, I took your brand archetype quiz, and IĀ finallyĀ feel like I have permission...
Leveraging the Power of Brand Archetypes

Leveraging the Power of Brand Archetypes

by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding

Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? šŸ˜‰ …There’s the Hero. The Maverick. The...
5 Lesser-Known Ways to Define Your Brand’s Niche

5 Lesser-Known Ways to Define Your Brand’s Niche

by Kaye Putnam | Attracting Clients, Brand Archetypes, Visibility

Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it’s time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! šŸ¤“ But how?Ā  This precious singularity can...
3 Steps to Develop Your Unique & Compelling Brand Voice

3 Steps to Develop Your Unique & Compelling Brand Voice

by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs

Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killin’ it…?Ā  When you see one, you think something like…  She is so unapologetically ā€œher.ā€ I...
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