by Kaye Putnam | Brand Archetypes
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Let me guess… You feel like something’s missing from your brand, but you aren’t quite sure what it is. You probably feel like you’ve scoured through 85% of the internet looking for answers, only to be met with a parade of superficial articles, touting advice...
by Kaye Putnam | Attracting Clients, Brand Archetypes
I’m going to paint a picture for you, Bob Ross-style – but with more manageable hair. You’re running a successful business and you LOVE it… most days. You’ve consumed as much data as possible – ravishing every business book, blog, or podcast you can get your hands on....
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Magician Archetype Inspiration Magician Archetype brands can be really interesting, because they can take on many different forms. It’s a main strength of the brand type – the ability to mold and influence the world around them in new and progressive...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Maverick Archetype Inspiration The Maverick Archetype brand lives for challenging the status quo, disrupting “normal,” and living the life that most won’t dare to. Red Bull has had a long standing tradition of absolutely killing it on social media, and their...
by Kaye Putnam | Brand Archetypes, Visibility
Big Brand Royalty Archetype Inspiration The Royalty Archetype brand is the most aspirational of all the archetypes. Brands that live this archetype tend to show off the lifestyle of someone who’s “made it.” They lead by example and inspire others to reach their level...
