by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killin’ it…? When you see one, you think something like… She is so unapologetically “her.” I...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Who could have guessed? On that fateful day in 2013, I was in full nerd mode. I was down a deeeeep rabbit hole of internet research. And I stumbled upon the jenky website that would change my life. That moment would change so many others’ lives, too....
by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Brand Archetypes
Before discovering archetypes, my “brand” was unclear at best. I struggled to determine which aspects of myself to highlight in order to really resonate with my audience. Heck, I struggled to fully understand who my ideal audience should even be! This lack of clarity...
by Kaye Putnam | Brand Archetypes, Entrepreneurs
Let me guess… You feel like something’s missing from your brand, but you aren’t quite sure what it is. You probably feel like you’ve scoured through 85% of the internet looking for answers, only to be met with a parade of superficial articles, touting advice...
by Kaye Putnam | Attracting Clients, Brand Archetypes
I’m going to paint a picture for you, Bob Ross-style – but with more manageable hair. You’re running a successful business and you LOVE it… most days. You’ve consumed as much data as possible – ravishing every business book, blog, or podcast you can get your hands on....
