by Kaye Putnam | Brand Archetypes, Brand Strategist
Have you noticed? Business is getting more and more human. It’s true! Consumers don’t want to be treated like ‘just another number’ and people are making their purchasing decisions on a more emotional level. As much as 95% of our...
by Kaye Putnam | Brand Archetypes, Brand Strategist, Entrepreneurs
People know I’m a bookworm. š¤ And people know I’m a brand strategist. So, it follows that I’m frequently asked about what I believe are the best branding books. Yepā¦ Aspiring brand strategists, my fellow entrepreneurs, and even students who are...
by Kaye Putnam | Brand Archetypes, Rebranding
The feedback I get from YOU – the genius entrepreneurs that take my brand archetype quiz – often centers around a theme ofĀ relief!Ā Ā š
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Ā Ā I get feedback like this: “Kaye, I took your brand archetype quiz, and IĀ finallyĀ feel like I have permission...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? š …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Visibility
Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it’s time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! š¤ But how?Ā This precious singularity can...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Entrepreneurs
Do you ever look longingly at a few reeeeeeeaaaaallllllly covetable Instagram accounts, websites, blogs? Or any content from brands (big or small!) that are just totally killinā itā¦?Ā When you see one, you think something likeā¦Ā She is so unapologetically āher.ā I...
