by Kaye Putnam | Big Brand Genius
Imagine a brand that’s more than just a product or service—a brand that stands for something greater, that inspires and connects with people on a deeper level. Purpose-driven brands have become a driving force in today’s business landscape, capturing the...
by Sarah Putnam | Big Brand Genius
I’m not a huge fan of New Year’s Resolutions… I know. I know. Let me explain. I am a huge proponent of having goals. I believe in dreaming big and having big goals to backup those dreams. One of Kaye and my’s current goals is to publish a book. And I get a huge...
by Sarah Putnam | Big Brand Genius
Last year, when we developed the 12 Brandfluency courses, Kaye and I researched fitness brands to find one that represents each of the twelve archetypes. This was the perfect exercise to show how very different brands actually sell very similar products. Think about...
by Sarah Putnam | Big Brand Genius
What to expect from today’s article: Huge shot of confidence from learning about this bada$$ brand Quotes & images that include some *colorful* language 😉 Little bit of fan-girl complementing (the more I read about this brand, the further I fall down the rabbit...
by Sarah Putnam | Big Brand Genius
Founded in 2011, what online brand has built a community of more than 125M women? Hint: They are a media company first and a commerce company second. Hint: They *rock* their social media platforms with news, fashion advice, DIY videos, and fun quotes, memes &...
by Sarah Putnam | Big Brand Genius
LaCroix is *EVERYWHERE*…at least in the United States. For some of you, LaCroix Sparkling Water needs no explanation. For others, you may be wondering why I’m about to dedicate an entire blog to a brand you’ve never heard of. LaCroix is a U.S. based sparkling...
