by Kaye Putnam | Attracting Clients, Visibility
What is brand visibility? Big and small brands alike buy TV and radio ads, sponsor little league teams, buy billboards, write blogs, and post on their Facebook pages. They are on an ever-ending quest to “get their name out there.” Many of these actions don’t have a...
by Kaye Putnam | Attracting Clients
Dear Perfect Client, (Let’s work out a cuter pet name soon, please?) Have I told you lately that I love you? ‘Cause OHHHH BOY, do I love you! It took me SO long to find you. There were other clients before you – less than ideal ones. There were clients who I could...
by Kaye Putnam | Attracting Clients, Brand Archetypes
I’m going to paint a picture for you, Bob Ross-style – but with more manageable hair. You’re running a successful business and you LOVE it… most days. You’ve consumed as much data as possible – ravishing every business book, blog, or podcast you can get your hands on....
by Kaye Putnam | Attracting Clients
My heart sank as I hung up the phone. Another of my clients was avoiding my call, and I knew that renewing their campaign was not likely to happen. I knew that I’d have to drop by their place of business unannounced and force the awkward conversation. I’d sold them...
