by Kaye Putnam | Attracting Clients, Rebranding
When you’re getting started as an entrepreneur, one of the most important questions to answer is, “Who’s your ideal client?” (And this isn’t just a question for new business owners, either. It comes into play any time you’re making a shift or selling a...
by Kaye Putnam | Attracting Clients, Rebranding
When you’re choosing colors for your brand, #allthequestions start to pop up. Is this color too feminine for your brand?Is this color too sedate? (Snore….)Maybe this one is too wild…Choosing colors for your brand can trigger your inner Goldilocks,...
by Kaye Putnam | Attracting Clients, Growth
Truth #1: It will be less complex, easier to manage – and less expensive – to hone in on ONE ideal audience, and build your brand around them. Truth #2: Sometimes that’s just not the reality of business. (There. I said it! 🤣) Your ideal audience...
by Kaye Putnam | Attracting Clients, Visibility
Humans love stories. We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) 👨🏻 👵🏽 🦸🏻 🧟 🧜🏼 We...
by Kaye Putnam | Attracting Clients, Visibility
At the time of publishing, Black Friday is just three months away! Yessssss… it will soon be that “most wonderful time of the year.” Our people will be on the hunt for a good deal on that thing they MUST have. And, for many entrepreneurs, the time to start planning...
by Kaye Putnam | Attracting Clients, Entrepreneurs
After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. 🙈 🙈 🙈 … Let. Me. Tell. You! (And frankly, I made my share of them in the beginning, too!) It’s so...
