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7 Psychological Facts that Influence Your Brand’s Success

7 Psychological Facts that Influence Your Brand’s Success

by Kaye Putnam | Attracting Clients, Visibility

Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology.  The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
3 Ways to Build Brand Authority Online – to Inspire Trust & Lead in Your Space

3 Ways to Build Brand Authority Online – to Inspire Trust & Lead in Your Space

by Kaye Putnam | Attracting Clients, Visibility

Online business still feels like the wild west in some ways. 🤠 A lot of people and programs in the online space aren’t “certified.” Or guaranteed. Or regulated. Really, anyone can start an online business. There’s a pretty low barrier to entry....
4 Ways to Know Your Audience – to Serve & Sell Effectively

4 Ways to Know Your Audience – to Serve & Sell Effectively

by Kaye Putnam | Attracting Clients

  When you’re getting started as an entrepreneur, one of the most important questions to answer is, “Who’s your ideal client?”  (And this isn’t just a question for new business owners, either. It comes into play any time you’re making a shift or selling a...
How to Choose Your Brand Colors Strategically

How to Choose Your Brand Colors Strategically

by Kaye Putnam | Attracting Clients, Rebranding

When you’re choosing colors for your brand, #allthequestions start to pop up. Is this color too feminine for your brand?Is this color too sedate?  (Snore….)Maybe this one is too wild…Choosing colors for your brand can trigger your inner Goldilocks,...
4 Ways to Build Your Brand With More Than One Ideal Client

4 Ways to Build Your Brand With More Than One Ideal Client

by Kaye Putnam | Attracting Clients, Growth

Truth #1: It will be less complex, easier to manage – and less expensive – to hone in on ONE ideal audience, and build your brand around them. Truth #2: Sometimes that’s just not the reality of business. (There. I said it! 🤣)  Your ideal audience...
Telling Great Stories to Build Your Brand

Telling Great Stories to Build Your Brand

by Kaye Putnam | Attracting Clients, Visibility

  Humans love stories.   We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) 👨🏻 👵🏽 🦸🏻 🧟 🧜🏼 We...
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