by Kaye Putnam | Attracting Clients, Entrepreneurs
All the smartest brand-builders know that humans make buying decisions emotionally.* So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!) And we also...
by Kaye Putnam | Attracting Clients, Entrepreneurs, Visibility
So, maybe you weren’t bitten by a radioactive spider. 🕷 (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
by Kaye Putnam | Attracting Clients, Growth, Visibility
“Kaye, how do I grow my audience?” 👈🏻 I’m pretty certain I hear this more than any other question! Yep, for most of the brilliant entrepreneurs in my orbit, this is the #1 goal that I hear them articulate… They want audience growth. … And for good reason! ...
by Kaye Putnam | Attracting Clients, Visibility
Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology. The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
