by Kaye Putnam | Attracting Clients
Think of a unique food… Or really any unique product…Now search for it on Amazon. How many results do you get? I have been making more conscientious decisions about healthy eating in the last couple years. (If you’ve been following me for awhile, you know that I’m...
by Sarah Putnam | Attracting Clients
Have you heard recently that you need to tell stories in your branding? I bet you have 😉 It’s bordering on being the next “shiny marketing tactic” that everyone needs. Telling stories in your branding may be essential, but it can also be really difficult. Not everyone...
by Kaye Putnam | Attracting Clients
If you’re struggling to figure out who your ideal client should be, you aren’t alone. While I’d love to tell you that it’s just growing pains in the beginning, the truth is, your ideal client will evolve over time. Luckily, defining your ideal customer is a lot...
by Kaye Putnam | Attracting Clients
Once upon a time, the hubs booked us an agriturismo in Tuscany. Basically, it’s a farm that’s also a hotel. It. looked. AWESOME. I spent so much time obsessing over the amenities on the website. Olive oil production tours, horseback riding, group dinners, free wifi....
by Kaye Putnam | Attracting Clients
In any given week, how many sales emails do you get from companies you’ve never heard of, toting solutions to problems you may not even have? If you’re anything like me, it’s A LOT. (Praise be unto the spam folder.) The frustrating thing about sales pitches is that...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Offering an online product or service puts you on the front lines of an all-out price war… and if you’ve put in your time, you’re probably BEYOND ready to climb the ranks (and make more money). I hear ya. Increasing your pricing is an anxiety-inducing process. ...
