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Unexpected Social Media Advice: Which Platform is Best For Your Brand?

Unexpected Social Media Advice: Which Platform is Best For Your Brand?

by Kaye Putnam | Attracting Clients, Entrepreneurs

Figuring out which social media platform is best for your brand can be tricky. Should you be on TikTok? 💃🏼 Start a podcast? 🎤 Or maybe Instagram is more your thing? 📲 In this new 🎥 Youtube video, I share a fresh perspective on deciding which platform is right for you...
Get More Clients (Like Your #1 Favorite Customer!)

Get More Clients (Like Your #1 Favorite Customer!)

by Kaye Putnam | Attracting Clients, Entrepreneurs

We know how much you love your favorite client. They’re amazing, and you always have such a great time working with them. But what if I told you……that you could create exact clones of them? 💁‍♀️💁‍♀️💁‍♀️That’s right! With my new client cloning...
Emotions & Logic in Branding: the Human Decision-Making Equation

Emotions & Logic in Branding: the Human Decision-Making Equation

by Kaye Putnam | Attracting Clients, Entrepreneurs

All the smartest brand-builders know that humans make buying decisions emotionally.*  So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!)   And we also...
3 Steps to Writing a Compelling Brand Origin Story

3 Steps to Writing a Compelling Brand Origin Story

by Kaye Putnam | Attracting Clients, Entrepreneurs, Visibility

So, maybe you weren’t bitten by a radioactive spider. 🕷  (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
Growing Your Audience: 3 Strategies for More Impact, Influence & Revenue!

Growing Your Audience: 3 Strategies for More Impact, Influence & Revenue!

by Kaye Putnam | Attracting Clients, Growth, Visibility

  “Kaye, how do I grow my audience?” 👈🏻 I’m pretty certain I hear this more than any other question! Yep, for most of the brilliant entrepreneurs in my orbit, this is the #1 goal that I hear them articulate… They want audience growth.  … And for good reason! ...
7 Psychological Facts that Influence Your Brand’s Success

7 Psychological Facts that Influence Your Brand’s Success

by Kaye Putnam | Attracting Clients, Visibility

Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology.  The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
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