by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
by Kaye Putnam | Attracting Clients, Visibility
Online business still feels like the wild west in some ways. 🤠 A lot of people and programs in the online space aren’t “certified.” Or guaranteed. Or regulated. Really, anyone can start an online business. There’s a pretty low barrier to entry....
by Kaye Putnam | Attracting Clients, Rebranding
When you’re getting started as an entrepreneur, one of the most important questions to answer is, “Who’s your ideal client?” (And this isn’t just a question for new business owners, either. It comes into play any time you’re making a shift or selling a...
by Kaye Putnam | Attracting Clients, Rebranding
When you’re choosing colors for your brand, #allthequestions start to pop up. Is this color too feminine for your brand?Is this color too sedate? (Snore….)Maybe this one is too wild…Choosing colors for your brand can trigger your inner Goldilocks,...
by Kaye Putnam | Attracting Clients, Growth
Truth #1: It will be less complex, easier to manage – and less expensive – to hone in on ONE ideal audience, and build your brand around them. Truth #2: Sometimes that’s just not the reality of business. (There. I said it! 🤣) Your ideal audience...
by Kaye Putnam | Attracting Clients, Visibility
Humans love stories. We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) 👨🏻 👵🏽 🦸🏻 🧟 🧜🏼 We...
