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4 Ways to Build Your Brand With More Than One Ideal Client

4 Ways to Build Your Brand With More Than One Ideal Client

by Kaye Putnam | Attracting Clients, Growth

Truth #1: It will be less complex, easier to manage – and less expensive – to hone in on ONE ideal audience, and build your brand around them. Truth #2: Sometimes that’s just not the reality of business. (There. I said it! 🤣)  Your ideal audience...
Telling Great Stories to Build Your Brand

Telling Great Stories to Build Your Brand

by Kaye Putnam | Attracting Clients, Visibility

  Humans love stories.   We bond over mutual experiences and enjoy sharing those experiences with each other. We love telling stories, reading stories, and hearing stories. (This #truth is what makes Hollywood a multi-billion dollar business!) 👨🏻 👵🏽 🦸🏻 🧟 🧜🏼 We...
The Brand-building Power of The Mere Exposure Effect

The Brand-building Power of The Mere Exposure Effect

by Kaye Putnam | Attracting Clients, Visibility

At the time of publishing, Black Friday is just three months away! Yessssss… it will soon be that “most wonderful time of the year.” Our people will be on the hunt for a good deal on that thing they MUST have. And, for many entrepreneurs, the time to start planning...
4 Common Branding Mistakes that Repel Clients

4 Common Branding Mistakes that Repel Clients

by Kaye Putnam | Attracting Clients, Entrepreneurs

After being in branding and business for the last 15 years, and working behind the scenes of more than 500 brands, I have seen some cringe-worthy branding mistakes. 🙈 🙈 🙈 … Let. Me. Tell. You!  (And frankly, I made my share of them in the beginning, too!)  It’s so...
5 Lesser-Known Ways to Define Your Brand’s Niche

5 Lesser-Known Ways to Define Your Brand’s Niche

by Kaye Putnam | Attracting Clients, Brand Archetypes, Visibility

Do you want to become the ONLY choice in the minds (and wallets!) of your ideal clients? So, when it’s time to buy, they ONLY think of Y-O-U? Because YOU are synonymous with ______ (insert your thing)? Of course you do! 🤓 But how?  This precious singularity can...
The 4C’s: My Framework for a Brilliant Brand

The 4C’s: My Framework for a Brilliant Brand

by Kaye Putnam | Attracting Clients, Entrepreneurs

Watch out, dear reader! This webpage is hot. 🔥Because today I’m spilling the scalding hot tea about my proprietary 4C branding process – the framework I use to build compelling brands. If you’re an entrepreneur with a burning desire 😉 to make an impact with what...
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  • Content Repurposing: My System for Staying Visible – Without Working 24/7
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  • 4 Ways to Build Your Brand With More Than One Ideal Client

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