by Kaye Putnam | Attracting Clients, Visibility
Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology. The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding
Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding
Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
by Kaye Putnam | Attracting Clients, Visibility
Online business still feels like the wild west in some ways. 🤠 A lot of people and programs in the online space aren’t “certified.” Or guaranteed. Or regulated. Really, anyone can start an online business. There’s a pretty low barrier to entry....
by Kaye Putnam | Attracting Clients, Rebranding
When you’re getting started as an entrepreneur, one of the most important questions to answer is, “Who’s your ideal client?” (And this isn’t just a question for new business owners, either. It comes into play any time you’re making a shift or selling a...
by Kaye Putnam | Attracting Clients, Rebranding
When you’re choosing colors for your brand, #allthequestions start to pop up. Is this color too feminine for your brand?Is this color too sedate? (Snore….)Maybe this one is too wild…Choosing colors for your brand can trigger your inner Goldilocks,...
