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Emotions & Logic in Branding: the Human Decision-Making Equation

Emotions & Logic in Branding: the Human Decision-Making Equation

by Kaye Putnam | Attracting Clients, Entrepreneurs

All the smartest brand-builders know that humans make buying decisions emotionally.*  So it’s super-important that we don’t get stuck in the traps of “creating the best widget” or “having the cheapest offer.” (Ugh! Competing on price alone is the pits!)   And we also...
3 Steps to Writing a Compelling Brand Origin Story

3 Steps to Writing a Compelling Brand Origin Story

by Kaye Putnam | Attracting Clients, Entrepreneurs, Visibility

So, maybe you weren’t bitten by a radioactive spider. 🕷  (No superhuman strength, speed, or agility, either? And you can’t cling to walls or cast a web? Bummer.) 🤣 Well, guess what? Your Brand Origin Story still matters. And it matters a lot. In fact, how...
Growing Your Audience: 3 Strategies for More Impact, Influence & Revenue!

Growing Your Audience: 3 Strategies for More Impact, Influence & Revenue!

by Kaye Putnam | Attracting Clients, Growth, Visibility

  “Kaye, how do I grow my audience?” 👈🏻 I’m pretty certain I hear this more than any other question! Yep, for most of the brilliant entrepreneurs in my orbit, this is the #1 goal that I hear them articulate… They want audience growth.  … And for good reason! ...
7 Psychological Facts that Influence Your Brand’s Success

7 Psychological Facts that Influence Your Brand’s Success

by Kaye Putnam | Attracting Clients, Visibility

Wondering how to influence people to take that next step with you? To click, join, watch, buy…? The key to it all is… Psychology.  The American Psychology Association (APA) defines psychology as: “…the study of how the mind works and how it affects...
Leveraging the Power of Brand Archetypes

Leveraging the Power of Brand Archetypes

by Kaye Putnam | Attracting Clients, Brand Archetypes, Rebranding

Ahhh, the Brand Archetypes… those timeless characters that help us *quickly* form gut-level bonds with our ideal customers – and shortcut the sales cycle. You may have heard me talk about them a few times? 😉 …There’s the Hero. The Maverick. The...
Why is Branding Important? 7 Reasons It Pays To Build Your Brand

Why is Branding Important? 7 Reasons It Pays To Build Your Brand

by Kaye Putnam | Attracting Clients, Brand Strategist, Launching, Rebranding

Why is building a brand EVEN important? 🧐(Ever ask yourself that?) Like… How does all that ⚡️⚡️⚡️ energy you channel toward defining *your* brand get YOU closer to your big, audacious goals? (And your smaller ones, too!) Well, let me ask you to imagine...
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  • 4 Brand Strategies Ideas to Uplevel Your Brand & Make More Sales
  • Naming a Business? Use These Tools to Find the Perfect Brand Name
  • Emotions & Logic in Branding: the Human Decision-Making Equation
  • Energetic Seasons & Cycles: Making Them Work for Your Brand
  • The 4 Steps of an Effective Rebranding Process

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