by Kaye Putnam | Attracting Clients, Entrepreneurs
Raise your hand if you’re selling to humans! You are, too? What a coincidence! 🤪 As a brand strategist, I’ve been behind the scenes with hundreds of brands. I’ve worked with big corporations and entrepreneurs. (The small to medium brands like yours are now my jam!)...
by Kaye Putnam | Attracting Clients, Visibility
You know who they are… those DREAM people who need your expertise, keenly know your value, and just “get it.” Your dreamies. Your ideal customers. Your soulmate clients. (Longing sighhhhhhh…) Whatever you call them, within this...
by Kaye Putnam | Attracting Clients, Brand Archetypes
Ahh, the psychology of fonts… If you hang out here because you are a brand nerd like me 🤓, then this phrase probably gets you PRET-ty excited. Maybe you have visions of serifs dancing in your head… Maybe you don’t (Ummmm, what’s a serif?),...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Are you considering a rebrand? Brilliant! That might be a really good strategy. (#yay!)But, you should also proceed with caution. ⚠️ The decision to rebrand shouldn’t be taken lightly – for a variety of reasons. For one: To feel confident buying, people usually...
by Kaye Putnam | Attracting Clients
Every entrepreneur I know has a “bad fit client story” … or two. 😉 … The web design customer who flew those red flags in the discovery call (but you booked it anyway), and then expected exactly 1,226 rounds of revisions. 😳 … The home buyer who wanted to look in the...
by Kaye Putnam | Attracting Clients, Entrepreneurs
Recently, an art-collecting friend told me of a purchase she made on vacation. She was having an unforgettable visit to Amsterdam, filled with luscious ethnic foods, eye-popping architecture, hours meandering around the best art museums… you get the idea! On her...
