Spencer Washington


Brand Sourcebook

Logo Design

Photoshoot Direction


The Spencer Washington personal brand exists to revolutionize the solopreneur space by advocating for peace, profit, and product quality over scale, growth, and chaos.

Core Idea

Spencer came to me after a successful 7-figure exit from his previous business, ProWriter Plus. With a blank space of possibilities, he wanted to define his personal brand for the first time to set the stage for his next phase of business.


Brand Archetypes

EXPLORER & INNOCENT PERSONALITY ARCHETYPES (With a dash of ‘Guy Next Door’ with the community.)

The brand’s goal is to present new paths, where the journey is as important as the destination. And to create a community of kindred spirits along the way.

Core beliefs are taking chances, seeing what sticks, and learning as he goes. He’s big on introspection — before he stamps his brand on something, he makes sure it feels right, that it’s in line with what he stands for and where he’s going. The brand exists to connect, not just on a surface level, but in a way that feels real, with people who value authenticity, peace, and the simple joys of life.

Core Brand Question


Brand Identity Design

The brand identity design embodies a sleek, uncomplicated aesthetic. It blends clean, straightforward typography with a creatively crafted icon based on the initials. The chosen font has a contemporary edge that strikes a balance between masculine and feminine elements. The monoline design intentionally maintains simplicity, symbolizing the ease and flow that come from working with Spencer.

Photoshoot Creative Direction

Spencer’s brand portrait inspiration captures his easy-going and peaceful vibe while showcasing his success. Think sandy beach backdrop, relaxed but stylish attire – maybe a smart button-up with linen pants. The images reinforce the brand message and echo the brand color palette.

                                         Brand Point of View

Peace is the currency

We believe in recalibrating the measure of success. It’s not just about the bottom line—it’s about the peace that comes with it. We opt for easy days over anxious ones, for choices that bring calm over chaos.

The clarity that it gave me was this guiding light… all the noise, all the confusion fell away.

– Spencer Washington

Ready to Define Your Brand?

Apply to work together


How long does this take?

From the Discovery Phase to SourceBook delivery, the entire process typically takes between 4-6 weeks from start to finish. We are generally booking VIP Intensives 2-4 weeks out. The main workshop is for 3-4 hours, and the SourceBook is revealed within 30 days. We’ll schedule a call for any tweaks or revisions (usually within the same week that we deliver the SourceBook, depending on your schedule.)

Are you designing a logo/website/graphics for me?

Yes! We set the standards for your brand visual identity, including a mood board, logo design, alternative logos, color selection, font selection, and stock image curation. We can design webpages as an add-on service, but it is not included in the initial project. You also have the freedom to work with your choice of designer after the SourceBook is complete, with the confidence that you’ll be able to guide their work effectively.

Am I ready for a VIP Intensive?

In almost all cases, people who get the highest return on investment of this work have already created (at least) their first offer and have sold it a few times. This gives you powerful insight into your process, clients, and goals. If this doesn’t describe you, I have other products and programs that are a better fit for your stage of business, like Brand New Brand.

Will this work for my type of business?

I work primarily with coaches, consultants, creatives, and course creators. However, my client roster includes a trucking company, software-as-a-service brands, physical products (eCommerce), influencers, and traditional service-based brands. If your brand sells to humans, this process works.

What if I don’t like what you create?

This has never happened. 🙂 For a few reasons: first, I’ve been doing this work for nearly a decade and have honed my process to extract a powerful brand from the humans I have the honor to work with. Second, you aren’t going to be surprised by what I deliver. Your brand is a reflection of YOU—your vision, your personality, your beliefs, etc. I’m not picking a brand for you out of thin air – I’m crafting one based on everything true about you. We also build in a round of revisions into each deliverable that we create for you.

How does this compare to your courses and programs?

This is my only done FOR you service. My other offers include courses, consulting, and coaching.