Melanie Lippman

Image Consultant

Brand Sourcebook

Brand Design


Melanie’s catalyst is a desire for transformation and clarity in her content and online presence. She recognized that their current approach feels scattered and reactive, lacking relatability and a clear personal brand identity. 

Core Idea

Melanie Lippman, the Neuro-Image Coach, specializes in empowering high-achieving women, especially those in leadership roles prone to overthinking and decision paralysis in their style choices. Her mission is to assist successful women in curating a wardrobe that aligns with their power and potential, eliminating wasteful spending on unused clothing.


Brand Archetypes


Our ultimate goal is to unlock the transformative power of style for high-achieving women. We seek to empower our clients with the knowledge and confidence to manifest their authentic selves through their wardrobes. We dive into the realm of image strategy and neurocoaching, awakening an understanding that aligns with their personal and professional identities.

We guide our clients on a journey of self-discovery and mastery, dispelling doubts and fears, and revealing the true magic within them. This enlightenment not only enlightens their style choices, but also infuses confidence into every facet of their lives.

Core Brand Question

How can we empower high-achieving women to trust themselves to unleash a style that mirrors their success?

Design Standards: Image Style

The brand’s visual style elegantly blends luxury and casual sophistication with vibrant colors and bold choices, inspiring clients to make confident fashion statements. Empowering imagery showcases confident, individual women wearing carefully curated outfits that blend high-end and accessible pieces, reflecting the brand’s commitment to authenticity and empowerment. Overall, the visual style is polished and sophisticated, with a modern twist that avoids excessive formality, making it resonate with high-achieving women in leadership roles.

Brand Design

To stand out, this brand should leverage its elegant blend of luxury and casual sophistication, featuring vibrant colors and bold choices that encourage clients to express themselves boldly through fashion. Utilize a rich palette of bright colors and eye-catching typography to capture attention.

Brand Point of View

There should be more women in leadership

There should be more women in positions of power making significant decisions. Leadership and style go hand in hand as expressions of confidence and ability.

Ready to Define Your Brand?

Let’s Talk about your vision


How long does this take?

From the Discovery Phase to SourceBook delivery, the entire process typically takes between 4-6 weeks from start to finish. We are generally booking VIP Intensives 2-4 weeks out. The main workshop is for 3-4 hours, and the SourceBook is revealed within 30 days. We’ll schedule a call for any tweaks or revisions (usually within the same week that we deliver the SourceBook, depending on your schedule.)

Are you designing a logo/website/graphics for me?

Yes! We set the standards for your brand visual identity, including a mood board, logo design, alternative logos, color selection, font selection, and stock image curation. We can design webpages as an add-on service, but it is not included in the initial project. You also have the freedom to work with your choice of designer after the SourceBook is complete, with the confidence that you’ll be able to guide their work effectively.

Am I ready for a VIP Intensive?

In almost all cases, people who get the highest return on investment of this work have already created (at least) their first offer and have sold it a few times. This gives you powerful insight into your process, clients, and goals. If this doesn’t describe you, I have other products and programs that are a better fit for your stage of business, like Brand New Brand.

Will this work for my type of business?

I work primarily with coaches, consultants, creatives, and course creators. However, my client roster includes a trucking company, software-as-a-service brands, physical products (eCommerce), influencers, and traditional service-based brands. If your brand sells to humans, this process works.

What if I don’t like what you create?

This has never happened. 🙂 For a few reasons: first, I’ve been doing this work for nearly a decade and have honed my process to extract a powerful brand from the humans I have the honor to work with. Second, you aren’t going to be surprised by what I deliver. Your brand is a reflection of YOU—your vision, your personality, your beliefs, etc. I’m not picking a brand for you out of thin air – I’m crafting one based on everything true about you. We also build in a round of revisions into each deliverable that we create for you.

How does this compare to your courses and programs?

This is my only done FOR you service. My other offers include courses, consulting, and coaching.