Freewyld

Hospitality Brand

 

Brand Strategy

Brand Design

Marketing Strategy

Catalyst

When Freewyld was founded, its mission was clear: to reconnect people with what truly matters. They believed in adventurous living and saw vacations as a chance to reset and gain fresh perspectives. The ambitious team, led by co-founder Eric, was inspired by his 6-month pandemic road trip. This journey highlighted the richness of human connections during travel, leading them to create a company offering immersive experiences that allow people to connect more deeply with the world and those around them.

Core Idea

Freewyld creates immersive travel experiences that inspire conversation, connection, and stories. Through obsessive attention to detail, they want every property to feel like an adventure.

 

Brand Archetypes

EXPLORER & CREATOR PERSONALITY ARCHETYPES

Our ultimate goal is to help people escape the busy drone of life to reconnect with what matters.

Core Brand Question

How can we inspire more moments that matter?

Brand Identity Design

The very first concept is well-refined yet simple and straightforward. While you’re inspired and overwhelmed by Freewyld interiors and spaces, this logo helps you calm down through being mature and simple. The design style sets the tone while Freewyld spaces tell the main story.

Creative Direction

The main goal of Freewyld social media is to inspire. Inspire a certain lifestyle, inspire to visit and stay in a Freewyld property, to invite a customer to disconnect and reconnect. Quotes, beautiful imagery, beautiful spaces, details, exploration and FUN! We want Freewyld social media style to be THE place to go for your dose of dopamine. Storytelling, emotions, design, interiors, tips; anything that can uplift, inspire and create that perfect present moment we all long for. Let Freewyld be the space that inspire you both online and offline

Brand Point of View

POWER OF CONNECTION

Connection is what we’re all searching for. It’s why we travel and why we reach out to others. And it’s what Freewyld delivers. We believe that connection is what matters most. We want to create experiences that bring people together and inspire conversation. We believe that connection is what makes us human. And we want to help people reconnect to what matters.

Ready to Define Your Brand?

Let’s Talk About Your Vision

FAQs

How long does this take?

From the Discovery Phase to SourceBook delivery, the entire process typically takes between 4-6 weeks from start to finish. We are generally booking VIP Intensives 2-4 weeks out. The main workshop is for 3-4 hours, and the SourceBook is revealed within 30 days. We’ll schedule a call for any tweaks or revisions (usually within the same week that we deliver the SourceBook, depending on your schedule.)

Are you designing a logo/website/graphics for me?

Yes! We set the standards for your brand visual identity, including a mood board, logo design, alternative logos, color selection, font selection, and stock image curation. We can design webpages as an add-on service, but it is not included in the initial project. You also have the freedom to work with your choice of designer after the SourceBook is complete, with the confidence that you’ll be able to guide their work effectively.

Am I ready for a VIP Intensive?

In almost all cases, people who get the highest return on investment of this work have already created (at least) their first offer and have sold it a few times. This gives you powerful insight into your process, clients, and goals. If this doesn’t describe you, I have other products and programs that are a better fit for your stage of business, like Brand New Brand.

Will this work for my type of business?

I work primarily with coaches, consultants, creatives, and course creators. However, my client roster includes a trucking company, software-as-a-service brands, physical products (eCommerce), influencers, and traditional service-based brands. If your brand sells to humans, this process works.

What if I don’t like what you create?

This has never happened. 🙂 For a few reasons: first, I’ve been doing this work for nearly a decade and have honed my process to extract a powerful brand from the humans I have the honor to work with. Second, you aren’t going to be surprised by what I deliver. Your brand is a reflection of YOU—your vision, your personality, your beliefs, etc. I’m not picking a brand for you out of thin air – I’m crafting one based on everything true about you. We also build in a round of revisions into each deliverable that we create for you.

How does this compare to your courses and programs?

This is my only done FOR you service. My other offers include courses, consulting, and coaching.