Truth #1: It will be less complex, easier to manage – and less expensive – to hone in on ONE ideal audience, and build your brand around them.
Truth #2: Sometimes that’s just not the reality of business. (There. I said it! 🤣)
Your ideal audience might not always fit into one tidy container. (Unpopular belief, perhaps – but based on #truth.)
To be clear, I am a proponent of simplicity – especially when you are just starting in business. But as your brand evolves, you may find you need to speak to multiple ideal audiences…
While it can be a little tricky, you can absolutely manage your brand elegantly for multiple audiences – if you have an intentional strategy.
So, in this 🎥 video lesson, I’m outlining 4 Ways to Build Your Brand With More Than One Ideal Client – while remaining clear, consistent, and compelling.
Caveat Emptor: This topic’s advanced… but regardless of your tenure as an entrepreneur, I know you’ll gain a new insight or two.
Push play to learn!
Pssst… You can pin this vlog post to reference later! 📌
Pin this vlog post to reference later! 📌