Congratulations! Your Archetype Inspiration Kit is on its way. 

Want more deep & detailed instructions on using your archetype in your brand?
Read on…

Discover what “on-brand” means for you & learn to create meaningful connections with your ideal clients and customers…

Unlock your brand’s potential with a powerful action plan, designed with your brand archetype in mind.

A deep understanding of your brand allows you to:

» Stand out against the competition with a strong brand identity

» Be more YOU, without all the fluff and filler

» Make business decisions faster and with more confidence

» Turn clients into brand fanatics, happy to pay what you deserve.

In order for a brand to truly thrive, there HAS TO BE brand clarity. So instead of offering one-size-fits-all solutions for every identity crisis, I’ve developed a course for each brand archetype.

With Brandfluency, you’ll develop an understanding of your brand on a psychological level; unlocking the secret love language of your brand and your customers.

Choose from 12 individualized tracks; custom-tailored to each of the 12 Brand Archetypes.

Discovering my brand archetype was like having a huge weight lifted off my shoulders. Finally, I had a framework through which to think about my brand which enabled me to communicate more effectively and ultimately better serve my audience. Also being able to leverage Kaye’s expertise around branding was a true gift as I felt like I had a true expert on my side.
Suzannah Scully

TEDx Speaker, Podcast Host,

I want to share everything I know about brand archetypes.

Deep insight into your brand identity (aka Brandfluency) simplifies decision-making and fosters strong bonds between your brand and your fans.
When you build a brand based in psychology and your unique personality, you’ll attract the perfect clients for you.

When you help people with your work, it creates a ripple effect of impact and possibility. That’s why I’m SO excited for the opportunity to help you help even more people, and make the future a little brighter for all of us.

Introducing Brandfluency…

In-depth insights and actionable steps to make your brand more true to YOU.


With 12 psychology-based tracks to choose from, you’ll learn tips that are *actually* relevant to your business and action steps you can take with confidence. By leaning into your natural state and exploring your instincts, you can stop being who you think you’re supposed to be and focus on who you really are, and what you can offer the world.

Wanna hear the best part?
The perfect customers for you will follow.

$297 for Primary Archetype // $247 for Each Additional Archetype

I’m not here to tell you who your brand is – I’m here to teach you how to show it off.

With a clear, impactful message, your brand can become its best, truest self…
and attract its most valuable and loyal clients or customers.

“Who died and made you the ‘Queen of Archetypes’ anyway?”

I wish I could take credit for it, but it’s not magic.
Brand Archetyping is a proven psychology-backed branding method, designed to help your business form meaningful connections with its audience.

I don’t know if I’d call myself the Queen, buuuuuuut – my Brand Archetype Quiz has been taken over 45,000 times, and I’ve successfully guided over 100 brands using this practice.

So, if that makes me the Queen, I won’t fight it. 😉

Go at your own pace.

You’re an entrepreneur. You’re busy. I get it. That’s why I designed this course with your stop-and-go schedule in mind.

Highly-focused, pre-recorded content is available to you at any time, so you can complete the course at your own pace.

Your career, your schedule.

What People Say About My Teaching Style

Simple action steps...

I love the way Kaye makes hairy, complicated ideas into simple action steps. She is calm and makes transparent what is usually a very murky or magical process.

- Dyana Valentine

Makes hard decisions easy...

Kaye is smart and she makes hard decisions seem easy. I’m grateful for her brand strategy guidance. She helped me clear my thoughts and dove straight into what makes me feel good about my clients, my business and myself.

- Christiane Boloson-Yee
Magically Rooted

Clean and concise...

Kaye is an amazing coach! Why? Because her style is clean, concise and cuts straight to the heart of what you are looking for while building your brand.

- Kelly KP Paige

The Psychology-Driven Approach

(Why this works)

» Humans make decisions emotionally. They also represent 100% of our clients and customers.
» It’s not to say that you cannot have success with a “me-too” business model, but the most successful brands are leaders, not followers.
» With a market saturated in copy tactics and resulting in too much of the same, a differentiating factor is key.
» By understanding your Brand Archetype, you’ll gain priceless perception of your brand’s values, personality, and vision – making decisions easier, bonds stronger, and business busier.
Join the Brandfluency to discover brand clarity. Set your own course hours to suit your busy lifestyle.

$297 for Primary Archetype // $247 for Each Additional Archetype

Life changing amazing stuff going on here...

I have to tell you I am having this INCREDIBLE EPIPHANY... I am 58 years old and suddenly my whole life makes sense to me!!! I am a professional counselor of 30 years and I've been wandering around lost in a dessert not having a clue about my core message UNTIL NOW!!! LIFE CHANGING AMAZING STUFF going on here.

Here’s what you’ll learn

» How your brand archetype makes people feel, and what keeps them coming back time and time again.

» The strengths and weaknesses of your brand archetype, and how to use your individual subtype to best suit your endeavors.

» The key steps to align your values, skills, and personality with your brand… in a MEANINGFUL way.

» How to identify other brands who share the same archetype, and how to gauge success.

» The types of original content most beneficial to your business (and the best ways to share).

» Fool-proof design tips to make your brand stand out for the *right* reasons.

I’ve got you covered with a step-by-step workbook, never-before-seen content, and personalized video lectures.

How it Works

1. Sign up for Brandfluency  by selecting your archetype. 

You’ll get instant access to 13 focused videos, all tailored to your specific Brand Archetype. Plus, you’ll receive an interactive workbook, featuring a brand audit worksheet, copywriting exercises, a visual checklist, and many more.

2. Move through the course at your pace, when you have the time.

I know how important it is to give your brand the attention and focus it deserves. So the videos and worksheets will be right there waiting for you whenever you’re ready.

3. Grow stronger in time.

A branding course is a bit like a personal trainer for your business. You’ll start noticing improvements (and recognizing pain points) right away, but your brand identity will continue to strengthen as you implement the material with consistency.

4. Make a living doing YOU.

We spend ⅓ of our lives working. ONE. THIRD. OF. OUR. LIVES.

Learn how to leverage your natural gifts to be successful without selling out.

Uncover Your Brand Archetype Strategy

We’ll start with the foundational elements of your archetype.

What makes your brand different?

Why do people love it?

How does it make them feel?

We’ll assess your brand values and attributes, and identify common pitfalls to avoid. Plus, we’ll take a look at well-known brands, celebrities, and slogans that share your characteristics – helping you personify your brand for more concise, visual decision-making.

Inspire Your Messaging

Your brand’s message needs to be cohesive and compelling – from the ‘About Us’ page and Blog to interviews and email campaigns.

» You’ll learn which types of content work resonate best with your audience, and handy best sharing practices.

» We’ll develop your brand’s voice with a written cadence that *speaks* to your audience and excites them.

» Catchy product/newsletter naming, strategic point-of-view, and gripping calls-to-action are among the many skills you’ll acquire.

Hone In On Archetype-Specific Visuals

In the highly competitive world of online entrepreneurship, it isn’t enough to have a killer product or service. If your brand isn’t visually appealing, you’ll inevitably lose out.

We’ll go over design themes, stock image samples, branded photos, color schemes, fonts, and more… Your brand can have it all.

Live Your Archetype Inside & Out

By getting to know your Brand Archetype, you’re getting a powerful tool to make ALL business decisions

Pinpoint and implement policies and brand experiences that support your inner-archetype and ignite your audience.

Here’s a recap of what your $297 investment gets you…

» Unlimited access to personalized content. With psychology-based branding insights and strategies, you’ll learn how to leverage your brand’s innate qualities for ultimate success.

» Focused video tutorials, exclusive to YOUR archetype. Brands aren’t one-size-fits-all, so I’ve developed twelve different tracks of Brandfluency – one for each brand archetype. So you’ll get virtual coaching on YOUR brand type, from the comfort of home. Or work. Or Starbucks… You get the idea.

» A work-as-you-learn workbook. Track your branding progress and dig deeper into your brand persona with your very own workbook, taking you through each action step-by-step.

» Peace of mind. Chances are, like the vast majority of entrepreneurs out there, you’re feeling a little lost. But with the right tips and tools, you’ll be well on your way to successful business, financial freedom, and personal pride!

» A money-back guarantee. If you’re not happy with the course after one week of training, I will happily provide a full refund.


For even more brand clarity, you can purchase additional archetype guides
for $247 each.

Join the Brandfluency to discover brand clarity. Set your own course hours to suit your busy lifestyle.

$297 for Primary Archetype // $247 for Each Additional Archetype

It gave me the "proof" I needed to embrace who I am and own it....

Your course helped me gain clarity and a new perspective on some things I had been thinking about in terms of messaging and brand personality. I realized that I'm a Sage. That was SO enlightening for me because it gave me the "proof" I needed to embrace who I am and own it instead of shying away.

Did I mention that there’s a money-back guarantee?

You’ve got everything to gain and nothing to lose. If you don’t feel that Brandfluency is a good fit, I’ll return your investment to you* within 14 days. I’m an entrepreneur, too, and I want you to be 100% happy with your business decisions.

*The refund is only available for your first course. If you purchase additional courses, I’m assuming you were happy with the product!

Brandfluency is for you if…

» You’re lacking focus and direction in your business.

» Your brand hasn’t reached its full potential or doesn’t speak for itself.

» You often second-guess yourself or struggle with important decisions.

» You’d want to attract more clients who can appreciate your value and talent.

» …and you’d LOVE some coaching to give your brand an edge.


Will I need to be available at specific times to participate?
Nope! You can login and complete the course at your own pace, whenever you have time. Though, I do recommend notrushing through it. This is your life’s work, after all!
How much time will this take?
It varies, depending on your Brand Archetype track. But, each course consists of 13 video lessons and a custom-built workbook. Each video is between 5-15 minutes. Your time investment will depend on how far along you are in your branding strategy.
What if I sign up and decide it isn’t a great fit?
If you complete the course and don’t feel it’s right for you, I’ll issue a refund within 7 days*. Your happiness is important to me. *This only applies to your FIRST course purchased. If you buy additional archetype courses, that’s telling me that you enjoyed the insights in the first!
Do I NEED this course?
That’s for you to decide. But if you’re looking to launch or revamp your brand and create meaningful connections with your ideal audience, you won’t find another program like this. With actionable step-by-step guidance and psychology-based branding strategies, Brandfluency exists to teach you how to *use* your brand to its full capacity.
What’s the ROI / how do I convince my boss?
Consider this program, if nothing else, an investment in your future clients. How many new clients would you need to book in order to pay for this course? If your brand was where you need it to be, what *could* you be charging for your product/service? And a little tough love: is improving your brand not a worthy investment?

I can’t guarantee that you’ll do the work, but if you do, this is a proven method and action plan to success. By investing in Brandfluency, you can finally stop spinning your wheels and jump into action.

How does this differ from Brand New Brand?
My Brand New Brand program is a more comprehensive course that walks you through building a brand step-by-step (no matter which archetype you are.) The 12 Brandfluency courses are focused 100% on each specific archetype. It gives you focused, custom ideas to amplify your brand. BNB lays the foundation. Brandfluency takes you further.

Copyright 2021 Kaye Putnam