Sage Brand Archetype

About the Sage Brand Archetype

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Understanding + Leveraging your Sage Brand Archetype

Goal: To understand the world and teach others what you know

Biggest fear: Being duped, misled—or ignorance. Being outsmarted

Weakness: Can study details forever and never act. Lack of feeling/emotion

Talent: Wisdom, intelligence.

AKA: Expert, scholar, detective, advisor, thinker, academic, researcher, planner, professional, mentor, teacher, guru, teacher, investigator, analyst,

Voice: Factual, decisive, authoritative, intelligent, researched,

What customers FEEL: Educated, “in the know”, wise, “I understand,” engrossed

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Sage Brand Archetype Inspiration

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Learn More About the Other Brand Archetypes

Caregiver | Creator | Entertainer |

Explorer | Girl/Guy Next Door | Hero |

Innocent | Lover | Magician |

Maverick  | Royalty | Sage