About the Royalty Brand Archetype
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Understanding + Leveraging your Royalty Brand Archetype
Goal: Create a prosperous, successful community
Greatest fear: Chaos, being overthrown, losing influence/control
Weakness: Being authoritarian, unable to connect with audience on their level
Talent: Responsibility, leadership
AKA: Boss, Aristocrat, King, Queen, Politician, Manager, Royalty, God Father, Upper Class
Voice: Refined, articulate
What customers FEEL: Awe, “If I follow them, I’ll share their success,” like they have good taste, enthralled, admiration
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