About the Magician Brand Archetype
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Understanding + Leveraging your Magician Brand Archetype
Goal: To make dreams come true, understand the laws of the universe
Greatest fear: Unintended negative consequences
Weakness: Becoming manipulative
Talent: Finding win-win solutions, imagining a better future
AKA: The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man, intuitive, wizard, inventor, transformer
Voice: Expansive, moving, articulate,
What customers FEEL: “I want to experience that,” “I’m on the cutting edge,” fascinated, enchanted,
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