Innocent Brand Archetype

About the Innocent Brand Archetype

Innocent Brand Archetype Infographic
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Understanding + Leveraging your Innocent Brand Archetype

Goal: To be happy (happiness), to keep life pure and simple

Greatest fear: Doing something wrong

Weakness: Simplistic view of the world

Talent: Faith and optimism

AKA: Utopian, traditionalist, saint, idealist, optimist, cheerleader, purist

Voice: Simple and concise language, cheerful

What customers FEEL: Joyful, “I can do this!” encouraged

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Innocent Brand Archetype Inspiration

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Learn More About the Other Brand Archetypes

Caregiver | Creator | Entertainer |

Explorer | Girl/Guy Next Door | Hero |

Innocent | Lover | Magician |

Maverick  | Royalty | Sage