
About the Explorer Brand Archetype
Learn more about archetypes in the free masterclass:
3 Keys to Build a Crystal Clear Brand That Attracts Your Ideal Clients


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Understanding + Leveraging your Explorer Brand Archetype
Goal: To experience a better, more authentic, more fulfilling life, freedom
Biggest fear: Getting trapped, conformity, and inner emptiness
Weakness: Aimless wandering, becoming a misfit
Talent: Autonomy, ambition, being true to one’s soul
AKA: Seeker, wanderer, individualist, pilgrim, trailblazer, pioneer, adventurer
Voice: Open-minded, resourceful, tolerant,
What customers FEEL: Adventurous, cultured, “I have no limits,” amazed, alive

Get the Explorer Brand Archetype Inspiration Kit
Enter your email address to get the brand inspiration PDF, made specifically for your archetype.