About the Explorer Brand Archetype
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Understanding + Leveraging your Explorer Brand Archetype
Goal: To experience a better, more authentic, more fulfilling life, freedom
Biggest fear: Getting trapped, conformity, and inner emptiness
Weakness: Aimless wandering, becoming a misfit
Talent: Autonomy, ambition, being true to one’s soul
AKA: Seeker, wanderer, individualist, pilgrim, trailblazer, pioneer, adventurer
Voice: Open-minded, resourceful, tolerant,
What customers FEEL: Adventurous, cultured, “I have no limits,” amazed, alive
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